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A Content Analysis Of Stereotyping Of The American Indian In Selected Mass Media, Michael Pratt

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This study was conducted to see to what extent, if any, the American Indian was stereotyped. In three magazines, two aimed at the young reader and one for a specialized adult audience, two areas of the publications were content analyzed. First, all of the cartoons that dealt specifically with American Indians were surveyed and categorized. Next, all magazine articles about American Indians were collected, read thoroughly and placed into categories. The magazines were the "Boy's Life," "Jack and Jill", and the "Western Horseman".

To gather data on media presentations of Indians eight categories were used, they were: (1) Personal appearance, …