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Full-Text Articles in Social and Behavioral Sciences
A Sentiment And Content Analysis Of Facebook Posts Regarding Wild Horse Management, Libbie G. Anderson
A Sentiment And Content Analysis Of Facebook Posts Regarding Wild Horse Management, Libbie G. Anderson
Undergraduate Honors Capstone Projects
The purpose of this study was to better understand public sentiment and current conversations on Facebook regarding wild horse management practices, including adoption, roundups, and contraception, in the timeframe between the June 2021 BLM Wild Horse Advisory Board meeting and January 31, 2022. Social media monitoring and quantitative content analysis were used to examine the Facebook posts of four organizations communicating about the wild horse controversy. The research questions guiding this study included: (1) How many total mentions of “fertility control,” “contraception,” “roundup,” “gather,” “adoption,” and “management” as they pertained to wild horses occurred across Facebook from June 1, 2021 …