Social and Behavioral Sciences Commons^™

"Bring The Fan To The Game:" Football, Baseball, And The Transformation Of Sports Television Into Entertainment, Ethan Collins

Theses and Dissertations

This thesis analyzes the growing symbiosis of the sport-television relationship as it evolved during the 1960s. Professional football and baseball are primarily considered they demonstrate the ways television impacted local and national audiences. Football embraced television as a way to disseminate the game to a wider, national audience. Baseball, because of its long history as a local attraction, resisted the encroachment of television. Baseball prioritized the live game over the televised version, while football became more visually descriptive for viewers and took on characteristics of entertainment programming. These changes were technologically, industrially, and economically based, and this thesis discusses the …