Social and Behavioral Sciences Commons^™

Cultural Differences In Self-Presentation On Social Networking Sites: A Cross-Cultural Comparison Between American And Japanese College Students, Kikuko Omori

Theses and Dissertations

This dissertation explores cultural and platform differences in self-presentation on social networking sites (SNSs) between Japanese and American college students utilizing Impression Management, Media Ecology, and Uses and Gratifications theories and approaches as theoretical frameworks. While Facebook is popular among American college students, Mixi, a Japanese originated SNS, as well as Facebook are popular among Japanese college students. This dissertation investigates the relationship among social culture, the types of SNSs, and the users' self-presentation on SNSs. Previous studies suggest SNS users employ subtle techniques to improve ones' presentation on SNSs, therefore the present study focused on the number of SNS …