Social and Behavioral Sciences Commons^™

A Study Of Food Hub Buyers In Vermont: Motivation, Marketing, And Strategy, Hannah Harrington

Graduate College Dissertations and Theses

Food hubs have been discussed as a promising option for scaling-up the local food system while maintaining close relationships and shared responsibility amongst producers and consumers. Food hubs have the capacity to share important messages about food safety, origin, and production methods with consumers, however little is known about if, and how, food hubs communicate the value of local food to their buyers. This is crucial when assuring value to the consumer, which is necessary for the long-term sustainability of the food hub model. It is important to know more about these methods and practices because these messages can impact …