Social and Behavioral Sciences Commons^™

Meet Your Audience Where They Are: The Dissemination And Reception Of Political Messaging Among Young Voters [Powerpoint Presentation], Bailey Marie Caskey

INSPIRE Student Research and Engagement Conference

In an ever-changing media environment and growing influence of young voters, creating and disseminating messages that will reach this intended audience is a complicated and difficult task for political campaigns. Social and new media changes with each election cycle, so following standards of the most previous campaign is following an outdated strategy which may not break through in the newest media environment. With an increasing interest in strategies to reach young voters in the electorate, political campaigns and their candidates are disseminating messages online and on social media, where an increasingly large number of the voting bloc is getting their …