Social and Behavioral Sciences Commons^™

An Exploration Of Influences On Consumers' Behaviors/Decisions In Relation To Animal Agriculture, Abigail Durheim

Department of Agricultural Leadership, Education and Communication: Dissertations, Theses, and Student Scholarship

Animal agriculture provides many daily resources for consumers around the globe. While the average American is at least three generations removed from agriculture, they still hold power to influence the industry with the dollar and their vote. The purpose of this study was to identify influences on consumer behaviors/decisions in relation to animal agriculture. Seven hundred four complete and usable responses were collected via a researcher-developed online survey. Using branding concepts as a framework, the first study evaluated how visual stimuli influenced consumers' intention to purchase Nebraska beef products. Researchers found that visual stimuli did influence respondents to choose Nebraska …

Psychological Net Worth: Finding The Balance Between Psychological Capital And Psychological Debt, Michele L. Millard

Department of Agricultural Leadership, Education and Communication: Dissertations, Theses, and Student Scholarship

This multi-level study examined a proposed framework of psychological net worth that builds on the current psychological capital conceptualization of positive psychological assets provided to an organization by articulating the construct of psychological debt or those psychological liabilities in an organization. By describing psychological debt as a collection of negative attributes that occur at the individual level for individuals that hamper productivity, morale, and effectiveness in organizations, this framework of psychological net worth proposes the need to create a psychological balance sheet of psychological capital and debt. Psychological debt is described using the dimension of emotional labor, job insecurity, job …

Antecedents Of Servant Leadership: A Mixed Methods Study, Curtis D. Beck

Department of Agricultural Leadership, Education and Communication: Dissertations, Theses, and Student Scholarship

The purpose of this mixed methods study was to explore the antecedents of servant leadership. The sequential explanatory research design consisted of two distinct phases: quantitative followed by qualitative.

The Phase One quantitative survey collected data from 499 leaders and 630 raters from community leadership programs in the United States using the Servant Leadership Questionnaire (Barbuto & Wheeler, 2006).

During Phase Two, selected leaders from phase one (N = 12) were interviewed to explain those results in more depth. The data were coded and analyzed for possible themes. Triangulation was used to analyze the quantitative and qualitative data to validate …