Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Framing Fanart, E J. Nielsen Mar 2024

Framing Fanart, E J. Nielsen

Doctoral Dissertations

My dissertation, “Framing Fanart,” broadly theorizes media fanart, a form of transformative work that is enormously popular, transnational and transcultural, and at its heart an engaged response to a piece of media. Through physical and digital archival research, discourse analysis, and qualitative research methods, I consider specific examples of how fanart functions within these different framings. This work is some of the first to consider fanart broadly as both a lens through which to view patterns of cultural production and a discrete artefact which merits serious consideration as artwork in its own right.


Online Fan Communities: Welcoming Behavior, Brand Community Markers, And Multiple Identities In Sports Fandom, Blaine R. Huber Mar 2024

Online Fan Communities: Welcoming Behavior, Brand Community Markers, And Multiple Identities In Sports Fandom, Blaine R. Huber

Doctoral Dissertations

Online fan communities have revolutionized the way sport consumers engage with fellow fans and the sports product. The traditional regional boundaries that once characterized sports fandom have been mitigated by the emergence of new media, social media platforms, and online fan communities. This dissertation explores the non-geographically bound nature of contemporary sports fan communities, examining the evolving dynamics of fan behavior in the digital age. In Study 1, an interactional perspective is employed to explore online fan socialization. The focus is on how new fans' self-presentation influences acceptance within NFL team-specific Reddit communities. Utilizing data mining, textual analysis, and qualitative …