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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
The Effects Of Garment Color Upon Audience's Perception Of Source Credibility, Linda Weckerly
The Effects Of Garment Color Upon Audience's Perception Of Source Credibility, Linda Weckerly
Retrospective Theses and Dissertations
No abstract provided.
The Effects Of Temporal Delay Upon Denial As A Means Of Restoring Beliefs Following Succesful Persuasion, Ginny G. Beaubien
The Effects Of Temporal Delay Upon Denial As A Means Of Restoring Beliefs Following Succesful Persuasion, Ginny G. Beaubien
Retrospective Theses and Dissertations
Students in basic speech courses served as subjects in a study designed to test the efficacy of denial as a restorative agent after subjects' exposure to a belief-lowering attack. Denial was operationalized in two ways: (a) as a simple statement whereby the ostensible source of the attack message denied any connection with the attack, and (b) as a denial plus counter-assertion where the source additionally asserted an opinion directly contrary to that expressed i the attack. Denial treatments were administered either immediately, two days, or seven days after subjects' receipt of the attack message. While the immediate simple denial treatment …