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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Communication Crisis On Campus: The Public Relations Strategies, Tactics, And Results Of Mississippi’S Leading Universities In Response To The State Flag Debate, 2015-2020, James Coll
Dissertations
This dissertation utilizes W.T. Coombs’s Strategic Crisis Communication Theory to examine the public relations strategies and effectiveness of Mississippi’s three largest public universities, the University of Mississippi, Mississippi State University, and the University of Southern Mississippi, related to the historic decision to retire the state of Mississippi’s flag in 2020. Facing significant reputational threat and public pressure from students and faculty, the universities became public advocates for a new state flag in 2015 and 2016, when each chose to refrain from flying the flag—a flag that featured the Confederate battle emblem for more than 100 years—on its campuses. The universities …
A Content Analysis Of The 1964 Mississippi Freedom Summer Viewed As Public Relations Efforts Using The Social Change Model Of Leadership, Hannah J. Hill
A Content Analysis Of The 1964 Mississippi Freedom Summer Viewed As Public Relations Efforts Using The Social Change Model Of Leadership, Hannah J. Hill
Honors Theses
This research used content analysis to examine how significant events within the 1964 Mississippi Freedom Summer that were well documented in journals, news articles and other mediums can be viewed as public relations strategies and tactics using the Social Change Model of Leadership (SCM). This research answers how these events can be explained through the SCM as individual, group, and community values. The SCM has not been associated with public relations strategies and tactics before this research was conducted, however social change is commonly seen in public relations efforts as both SCM and public relations seek to influence publics to …
“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz
“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz
Honors Theses
The purpose of this study is to better understand how public relations campaigns that are designed to influence public policy can incorporate principles from James E. Grunig’s Excellence Theory to improve campaign effectiveness and relevance. In this case study of the Mississippians for Healthy Families campaign in opposition to Mississippi Proposition 26, social media distributed was viewed to analyze its content messages and practices. The study’s research question was designed to understand communication methods used by Mississippians for Healthy Families through the “No on 26” campaign, and the question was examined through a content analysis of materials collected from MS4HealthyFamilies …