Social and Behavioral Sciences Commons^™

"If It Ain't Broke, Break It": How Corporate Journalism Killed The "Arkansas Gazette", Donna Lampkin Stephens

Dissertations

Ownership is an increasingly critical issue for newspapers as they face the latest threats to the industry’s survival. Local, engaged, enlightened ownership is preferable to that of a distant corporation, but economic realities have decreed that corporate ownership has become the norm. The Arkansas Gazette was one of the most honored newspapers of twentieth-century American journalism under independent local family ownership, having provided brave leadership during the Little Rock Central Crisis, but its wounds from one of the country’s final fierce newspaper wars — against another local owner, Walter Hussman and his Arkansas Democrat — in the 1980s, combined with …

Religious Leaders In Crisis: An Analysis Of Image Restoration Strategies And Content Variables, Melody Teracita Fisher

Dissertations

The following study employs content analysis to examine the crisis communication responses and audience reception of religious leaders involved in scandal. Benoit’s Image Repair Strategies and the Contingency Theory are used to determine the strategies, stances and contingent variables of mega-church leaders: Jim Bakker, Ted Haggard, Eddie Long, Henry Lyons and Jimmy Swaggart; and the Boston Diocese of the Roman Catholic Church. News framing theory determined media and audience reception of the religious leaders’ crisis communication responses.

The study concludes that there is little difference in mega-church leaders and the Boston Diocese’s crisis communication responses. Religious leaders’ dominant strategies were …

Unnecessary Evil: An Examination Of Abu Ghraib Torture Photographs As Postcolonial Resistance Rhetoric, Patrick Gerhardt Richey

Dissertations

The purpose of this dissertation is to examine the rhetorical nature of visual artifacts in a postcolonial context. In order to examine the nature of visual artifacts as a form of resistance against static ideologies and prevailing power structures, the author uses both media and cultural artifacts created in response to photographs taken of abused prisoners at Iraq’s Abu Ghraib Correctional Facility. The dissertation adds to scholarly knowledge of communication by addressing the intersections of iconographic visual communication and postcolonial resistance rhetoric. The dissertation provides a scholarly review of the Abu Ghraib prison scandal, as well as of literature explicating …

Efficacy Of A Basic Public Speaking Course Delivered Via A Virtual Community College, Stephen Bradley Bailey

Dissertations

The purposes of this study were to: (a) determine if taking the basic public speaking course in face-to-face, hybrid, and online format statistically significantly reduces public speaking anxiety; (b) determine which course format, if any, reduces public speaking anxiety to the greatest extent; (c) determine if students’ satisfaction with learning is statistically significantly different in the three course formats; (d) determine faculty’s perceptions of students learning in the basic public speaking in the three course formats.

Pre- and post-data were collected from 263 participants taking the basic public speaking course in a virtual community college in January 2012 and in …

Jimmy Carter’S Post-Presidential Rhetoric: Faith-Based Rhetoric And Human Rights Foreign Policy, Daniel Eric Schabot

Dissertations

Former President James Earl Carter is well known for his rhetorical efforts to promote human rights. Carter’s human rights advocacy is motivated and sustained by his belief that God duty-bounds him to assist those less fortunate than himself. Scholars generally concede, however, that as president, Jimmy Carter’s human rights accomplishments were minimal and that he failed to develop or institute consistent policies. This dissertation compares and contrasts Carter’s presidency and postpresidency with respect to human rights accomplishments, arguing that he was better able to serve an advocacy role when out of office. Carter, free of separation of church and state …

The Cultural Complex Of Innocence: An Examination Of Media And Social Construction Of Missing White Woman Syndrome, Sarah Land Stein

Dissertations

This study examined the etiology and promulgation of the sociological phenomenon known as missing white woman syndrome. It was hypothesized that missing white woman syndrome may not be entirely attributable to racial disparity as has been claimed in the past. Rather, citing the work of Dr. Carl Jung, the researcher believed that missing white woman syndrome may be partially explained by a concept known as a cultural complex. The cultural complex that was hypothesized for purposes of this study is one related to innocence: That is, as a western society, we have been culturally overexposed to the blonde, Caucasian female …

The Use Of Humor For Emotion Management On The Job: An Exploration Of 911 Communication Centers, Jennifer Dell Mclaughlin

Dissertations

This study sought to understand how humor affects a person’s ability to cope and manage their emotions in a high stress organizational environment. 911 communication centers are work environments where stress is commonplace, and the work environment can instantly become erratic and chaotic.

This study explored the role humor has in assisting organizational members with emotion management in a high stress job and the types of humor used by members to handle their job and cope with the stress.

The results suggest that humor is pervasive in 911 communication centers, and dispatchers use humor for personal coping, co-worker bonding, and …

Disconnected: College Freshmen Experience Communication Without Technology, Lacey Myers

Honors Theses

We are in a technological revolution, where “Generation Next” is surviving and thriving in a digital world. New and improved methods of communication through technology have altered the way we live and communicate. Today’s young adults, who have grown up with personal computers, cell phones and the internet, are living in a whirlwind of innovation and advancement “and are now taking their place in a world where the only constant is rapid change” (Pew Research Center, 2007). They cannot remember or imagine a world without such advanced technology. Modes of digital communication such as the cell phone, internet, and social …

Do You See Yourself In The Future Or Past? The Moderating Role Of Cultural Orientation In Explaining Temporal Orientation Of Self-Referencing, Seungae Lee

Master's Theses

A cognitive process where audiences relate incoming information to themselves is self-referencing. Advertising practitioners often assume that the self-referencing strategy is one of the most persuasive advertising strategies. Since the self is one of the most well-developed and frequently used constructs in memory, self-referencing advertisements were expected to be more memorable and persuasive (Meyers-Levy & Peracchio, 1996). Further, this self-referencing strategy can result in different consequences of advertisements evaluation depending on which dimension of the self is activated, because the self is a multi-dimensional construct. The current study investigated different types of self-referencing based on temporal orientation of the self. …

Friend-Zone With Benefits: The Parasocial Advertising Of Kim Kardashian, Jennifer Anette Lueck

Master's Theses

This research focuses on the social media-driven convention of advertising, and seeks to analyze the type of communication that occurs between celebrity endorsers and audiences within social media. Kim Kardashian is used as the most current and successful celebrity endorser. A content analysis, including posts and responses from April and May 2011, is used to analyze the type of advertising messages and celebrity/audience interaction. The goal of the study is to establish whether Parasocial Interaction could improve the effectiveness of advertising. Due to findings that yielded a high amount of endorsements embedded into personal stories, as well as female approval …

Nontraditional And Traditional Student Motives To Use Their University Communication Center, Hannah Pritchard Rachal

Master's Theses

Research indicates that nontradifional students differ from traditional ones in many areas of higher education. Recognizing these differences in this growing population of students could impact retention rates for universities. Also, these differences could influence how communication centers deal with nontraditional students in recruiting them for appointments as well as during tutoring sessions. This study explores possible differences in motivations to use communication centers using both traditional and nontraditional students who had used their university's communication center. Students took a survey based on Ajzen's theory of planned behavior to discover if any differences exist and what the differences are. Findings …

The Impact Of Celebrity Endorser Type And Source Credibility On The Advertising Attitudes And Purchase Intentions Of Indian Rural Consumers, Sidharth Muralidharan

Dissertations

India is among the fastest growing economies in the world and has the second largest population out of which 70% are considered rural. The rural consumer has witnessed a lifestyle shift wherein they have become brand conscious, consumption of media content has increased and a rising income has opened up possibilities never experienced before. Understanding the love for cinema, celebrity endorsement has become a popular marketing strategy being employed by advertisers in India. The purpose of this study was to find out which celebrity endorser type (national, regional or non-celebrity) was the most effective on rural consumer’s attitude toward the …

Tripping With Stephen Gaskin: An Exploration Of A Hippy Adult Educator, Gabriel Patrick Morley

Dissertations

For the last 40 years, Stephen Gaskin has been an adult educator on the fringe, working with tens of thousands of adults in the counterculture movement in pursuit of social change regarding marijuana legalization, women’s rights, environmental justice issues and beyond. Gaskin has written 11 books about his experiences teaching and learning with adults outside the mainstream, yet, he is virtually unknown in the field of adult education. He lists his religion as hippy; he is a member of the Counterculture Hall of Fame (inducted 2004), a convicted felon, a United States Marine, a Korean War combat veteran, and a …

Planned Parenthood Takes On Live Action: An Analysis Of Media Interplay And Image Restoration Strategies In Strategic Conflict Management, Leslie Lynn Rasmussen

Dissertations

On February 1, 2011 the pro-life organization Live Action released videos that appeared to show Planned Parenthood clinic staff disregarding statutory rape and abortion reporting laws and aiding sex traffickers. The videos posted online quickly garnered over a million views and placed Planned Parenthood at the forefront of national news. The Federal government intervened and threatened to remove funding to the Title X organization. Planned Parenthood launched a campaign to retain funding using social media and controlled online media, and attempted restore its image as a reputable healthcare provider while engaged in conflict with Live Action.

A content analysis was …

Impression Rating Via Speed-Dating: How A Single Communication Event Can Alter Perceptions Of Another Individual, Andrew Clayton Dix

Dissertations

The central purpose of this experiment is to scientifically test whether interpersonal communication influences individual perceptions in a dating environment. This study uses interaction appearance theory (IAT) as an empirical foundation for understanding the relationship between communicative outcomes and personal opinions. According to IAT, cognitive impressions of aesthetic appearance are highly fluid and vulnerable to the results of multiple social interactions (Albada, Knapp, & Theune, 2002). While most empirical investigations have provided additional support for this theory, no studies have tested whether IAT applies to various other social constructs. As such, this investigation was designed to address this gap in …

Ideological “Smackdown”: A Textual Analysis Of Class, Race And Gender In Wwe Televised Professional Wrestling, Casey Brandon Hart

Dissertations

The focus of this study is an in-depth intertextual examination of how the WWE in 2010 and by extension contemporary professional wrestling in general represents a microcosm of modern cultural ideology. The study examines three major areas in which this occurs. The first of these areas is that of class values. This section focuses on the establishment and extension middle-American values, defined as those values generally shared by the middle-class of the United States. The second section of this study focuses on how the WWE uses racial commodification in the treatment of people of color. Using concepts of Marxist power …