Social and Behavioral Sciences Commons^™

Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis

Seton Hall University Dissertations and Theses (ETDs)

An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …

Examining The Intersection Of Public Relations And Vaccine Communication: An Analysis Of Audience-Centered Strategies For Evolving Health Information, Julia A. Mills

Seton Hall University Dissertations and Theses (ETDs)

In an uncertain environment, public relations (PR) practitioners provide signposts to fulfill different audience information needs. However, little research exists on the role of the PR practitioner in communicating evolving health information, especially during urgent health events like a pandemic. Through a comparative case study of PR tactics by three American public health organizations, this project aimed to understand what strategies health care professionals can use to improve communication about the COVID-19 vaccine to priority populations. The findings then informed an original artifact with six best practices for audience-centered vaccine communication.

Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach

Seton Hall University Dissertations and Theses (ETDs)

As organizations embrace hybrid and remote work models, there is a growing need for organizational leaders to use digital communication channels to maintain active communication with dispersed stakeholders. The purpose of this study was to analyze what digital communication channels have been implemented by organizational leadership and why they were selected. LinkedIn, Twitter, and corporate posts from six CEOs within the New York Metropolitan area were analyzed over a four-year period. Results revealed that personal social media channels were the most frequent forms of communication. Additionally, multimedia and multichannel strategies enhanced the communication messages and led to a best practices …

A League Of Their Own: A Textual Analysis Of The Spiral Of Silence, Media Representation, And The Intersection Of Gender And Race In Politics, Asya Symone Robinson

Seton Hall University Dissertations and Theses (ETDs)

Within the past fifty years, women and women of color have become active in the USA political sphere. However, there is still a visible gender and racial gap in politics that can be associated with uneven societal progression. This gap is documented through the media representation of women in politics. Analysis of the media coverage of Geraldine Ferraro, Sarah Palin, and Kamala Harris revealed four themes: Experience, Strength, Likeability, and Appearance. These themes are used to misrepresent women in politics and influence voter evaluations. This study analyzed how the layer of the evaluations is dependent upon not only gender but …

Advancing Women In The Public Relations Industry Through Mentorship, Male Allyship, And Overcoming Gender Biases, Emily High

Seton Hall University Dissertations and Theses (ETDs)

Women make up a majority of the public relations industry, but they are less likely to hold leadership positions. This study examined best practices to advance women in public relations. Through a cross-case analysis of two male allyship programs in the workplace, four themes were found: Listening to Women, Leaders Working Together, Not Just a Women’s Issue, and how Overcoming Gender Biases Leads to Unbiased Training. Then, a best practice guide and training plan were developed for how to promote an environment of gender equality in the public relations industry.

Understanding Older Adults Living In Medically Underserved Areas Perspectives Regarding Type 2 Diabetes Care Received, Christopher Rogers

Seton Hall University Dissertations and Theses (ETDs)

Older adults with type 2 diabetes living in medically underserved areas (MUAs) have unique health and social needs that must be taken into consideration when supporting their type 2 diabetes treatment and management care. Effective treatment and management of type 2 diabetes for older adults living in MUAs requires incorporating the preferences, desires, needs, values, and goals of the person at the center of the care into his/her care plan. Shifting care to be conducive to the treatment and management goals and plans co-created with older adults living in MUAs based on their individual physical, psychological, social, and spiritual preferences, …

The 2020 Awakening: A Study On Exhibiting Topics Of Race And Identity In Mid-Sized Art Museums, Samantha Becker

Seton Hall University Dissertations and Theses (ETDs)

After the many racial injustices that occurred in 2020, cultural institutions have been motivated to educate the public on historical and contemporary topics of race and identity. This project sought to analyze exemplary cases of exhibition production with topics of race and identity in mid-sized art museums. The goal was to provide a set of recommendations for exhibiting these topics to bolster community trust. Two museums were studied–the Montclair Art Museum and Newark Museum of Art–which revealed that the exhibitions at both institutions were relevant to contemporary issues, engaging to their respective communities, and educational for a wide range of …

Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone

Seton Hall University Dissertations and Theses (ETDs)

Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …

Propaganda Or Persuasion: A Multisite Case Study Analysis Of The Impact Of Museum Communications On American Public Trust, Devon Anna Mancini

Seton Hall University Dissertations and Theses (ETDs)

According to the Edelman Trust Barometer (2021), public trust in information sources has drastically decreased in America, except for museums. Since museums have historically spread propaganda through their communications, this multisite case study analysis of three American museums, the Smithsonian National Museum of African American History and Culture, the American Museum of Natural History, and the Creation Museum, investigated how museum propaganda impacts public trust. After examining Twitter posts and responses to the three cases, findings showed that even when museums did not intentionally spread propaganda, audience interpretations still led to a fracturing of trust. Recommendations for the field were …

Understanding Elements Involved In Active Racial And Ethnic Minority Recruitment Practices For Biopharmaceutical-Sponsored Clinical Trials: A Socio-Ecological Qualitative Inquiry, Rebecca Rae Johnson

Seton Hall University Dissertations and Theses (ETDs)

Inequitable participation in clinical trials continues to be a problem, and trial populations do not always reflect the demographics of the population that the investigational product will ultimately be treating. Because genetic differences between racial and ethnic groups affect the safety and efficacy of new treatments, it is important that standard of care decisions are made based on a representative population. The purpose of this study is to understand the socio-ecological elements that are involved in the active implementation of racial and ethnic minority recruitment practices for biopharmaceutical-funded trials in the United States. This general qualitative study was both descriptive …

Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia

Seton Hall University Dissertations and Theses (ETDs)

There are multiple message strategies utilized for public relations (PR) when communicating information on Twitter during a crisis. The purpose of this study was to determine the most effective reputation repair practice(s) used during racially bias related crises surrounding three retail companies. Tweets from the crisis response phase conveying apology, corrective action, denial, evasion of responsibility, and reduce offensiveness were examined in terms of likes, retweets, and replies through a case study and textual analysis approach. Results revealed that the reduce offensiveness strategy yielded the highest overall engagement and produced a best practices guide for future public relations professionals.

Tackling Toxicity: Identifying And Addressing Toxic Behavior In Online Video Games, Matthew Lapolla

Seton Hall University Dissertations and Theses (ETDs)

Online video games are plagued with toxic behavior, which has a strong potential to cause a reputation crisis for online video game developers. A grounded theory study was conducted to determine what online video game players consider to be toxic. An analysis of online forums for Overwatch and League of Legends was conducted alongside the observation of player behavior in Apex: Legends. Behaviors that were found to be toxic include flaming, poor teamwork, trolling, cyberbullying, and hate speech. The results were used to create a series of recommendations for online video game developers in their attempts to address toxicity. …

Afro-Latinx Online Communities: Creating Connections Through Social Action., Rita Damiron Tallaj

Seton Hall University Dissertations and Theses (ETDs)

Considering the power of online media to create communities, this thesis examines how the power of social media is harnessed by the Afro-Latinx individuals to mobilize and call to actions those who identify under the same social category and create a powerful online community to come together in support and advocacy virtually. Through a digital ethnography, this research observes three Instagram pages and performs a textual analysis on 3 posts to further understand the Afro-Latinx community and their adoption of Instagram to create online communities. Find-ings emphasize the importance of creating and maintaining a niche, user engagement and mem-ber satisfaction

Navigating The Rough On And Off The Course: Best Practices For Reputation Management And Image Repair In Professional Golf, Erica Joy Naumann

Seton Hall University Dissertations and Theses (ETDs)

Reputation management is a challenging yet necessary process for athletes in need of image repair. This study, focused on the golf industry, compares the scandals and image repair processes of professional golfers Tiger Woods and John Daly. By analyzing William Benoit’s 1995 Image Repair Theory message strategies, the researcher was able to measure change in Woods’ and Daly’s reputations. This study found that when properly implemented, these message strategies can aid in the rebuilding of a damaged reputation. These findings supported the creation of a list of best practices for image repair which in turn, provide the golf industry with …

Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason

Seton Hall University Dissertations and Theses (ETDs)

Public relations (PR) agencies are often called upon to service the needs of niche industry areas of practice. These areas include healthcare communication which generates over 15% of firm revenue alone. Agencies are also top-employers of PR graduates, yet literature shows students are not meeting the skills and abilities expected of an entry-level practitioner. This study examined whether entry-level foundational skills and abilities (FSAs) are taught to PR students interested in the health field. Through a content analysis of undergraduate health communication syllabi in PR programs, the study found most FSAs were addressed; however, some areas were lacking. As such, …

Image Repair In Ncaa Division I Athletics, Joseph J. Martinelli

Seton Hall University Dissertations and Theses (ETDs)

NCAA Division I universities are constantly under a threat of image loss due to both internal and external factors. The purpose of this study was to examine past image repair campaigns executed after a crisis by the following NCAA Division I member universities: Ohio State University, Louisville University, and the University of Maryland. A problem-oriented case study was completed on the media coverage of these situations, which evaluated the effectiveness of the strategies chosen by each respective university. Results revealed the best practices for public relations practitioners to repair and maintain a positive image in the collegiate landscape.

A Gift From God: An Analysis Of Social Media Policies Adopted By Catholic Institutions Of Higher Education And How They Cover Faculty, Mckenna L. Schray

Seton Hall University Dissertations and Theses (ETDs)

This dissertation investigates the development of social media policies in higher education. This study differentiates itself from existing social media policy research by analyzing the content of social media policies themselves, focusing on how social media policies cover faculty, and examining policies at Catholic higher education institutions. Using multiple data sources and quantitative content analysis, this study found 28.7 percent of Catholic higher education institutions have a published social media policy and 27.5 percent of Catholic higher education institutions have a social media policy that covers faculty.

Related to social media policies at Catholic higher education institutions, this study revealed …

The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell

Seton Hall University Dissertations and Theses (ETDs)

Publicists play a significant role in achieving the short-term and long-term career goals of emerging pop music artists. Therefore, this study researches earned media within the pop music industry through a case study that analyzes the publicity strategies used by the teams of three successful pop music artists. This study finds that publicity is a cost-effective solution to the problems of declining music sales and the need to stand out in a saturated industry, and it provides seven best practices that are supported by industry professionals for publicists to use when creating campaigns that generate awareness and establish reputation.

Posting Straight From The Art: An Analysis Of How Nonprofit Performing Arts Centers Use Social Media To Engage Audiences, Sean Quinn

Seton Hall University Dissertations and Theses (ETDs)

With the NEA in jeopardy under President Donald Trump, nonprofit performing arts centers need to connect with potential donors now more than ever. Yet little research has been done into how venues should accomplish this. This project attempted to remedy that by analyzing what types of messages six nonprofit performing arts centers in the New York metropolitan area posted on Facebook and Twitter over a one-week period and which kinds of messages online audiences engaged with the most. Using the results, the study proposed seven recommendations public relations staff members can use to enhance their social media efforts and build …

Analyzing Tactics And Strategies In Pr Campaigns To Identify Best Practices For Targeting The Usa-Based Hispanic Population, Norky Karisa Diaz

Seton Hall University Dissertations and Theses (ETDs)

This study analyzed tactics and strategies in public relations campaigns targeting Hispanic-Americans in the United States for its effectiveness in order to identify the best practices to guarantee a successful campaign. This study included a case study examining three public relations campaigns targeting Hispanic-Americans. The case studies uncovered common themes and trends throughout the three campaigns, as well as analyzed the tactics and strategies that were implemented. This then resulted in the recommendations of the best practices for effectively targeting Hispanic-Americans throughout public relations campaigns which were, conduct extensive research, determine the theme, determine the language, and be culturally relevant.

From Teaching To The Best Seller List: How The Educational System Drives The Publishing Market And Vice Versa, Kai D. Alexander

Seton Hall University Dissertations and Theses (ETDs)

Certain outdated canonical texts have played a huge part in the oppression of minorities and women (Platt), and within the last 20 years or so, research has shown that these “difficult” texts do nothing to help foster a healthy thirst for knowledge outside of the classroom. My purpose is to demonstrate how the educational system – in particular, how reading and writing are taught from elementary school up until college – drives the publishing market, and thus, causes texts like Twilight to sit alongside the best seller list with To Kill a MockingBird. I will argue that there is …

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.

Communication Accommodation In Maternity Care: A Qualitative Analysis On How Patient-Provider Communication Affects Labor And Delivery Decisions, Gabriele Cafone

Seton Hall University Dissertations and Theses (ETDs)

Background. Over 4.3 million mothers and newborns receive maternity care in the United States each year (Sakala & Corry, 2008). Childbirth is the leading reason for hospitalization yearly in the United States, with 23% of all individuals discharged from hospitals being either a mother or a newborn. The most common operating room procedure is cesarean section, and six of the fifteen most commonly performed hospital procedures are associated with childbirth (Sakala & Corry, 2008). Women may be led to believe that these medical interventions during labor and delivery are necessary without ever being properly educated, resulting in an intervention filled …

Understanding The Perspectives Of Potential Minority Participants On Clinical Trial Enrollment, Saliha Akhtar

Seton Hall University Dissertations and Theses (ETDs)

Research has shown that there continues to be insufficient recruitment of minorities in clinical trials. By eliminating this group from research, not only does it impact the success of clinical trials by making it more difficult to achieve recruitment targets, but it also leads to an inability to identify appropriate treatments and interventions for all individuals, especially as racial/ethnic factors can play a role in the efficacy and safety of a treatment and intervention. The purpose of the study was to understand the perspectives of minority healthcare students/professionals on clinical trial enrollment. Focusing on this population would shed light on …

Understanding How Patients Perceive Their Medical Providers’ Communication In A Hospital Based Emergency Department Setting, Balpreet K. Grewal-Virk

Seton Hall University Dissertations and Theses (ETDs)

Background: In recent years, a chief patient complaint has been that there is a breakdown in communication with their healthcare provider. This is concerning because poor provider-patient communication can lead to reduced medication adherence, misdiagnosis, increased healthcare costs, and even death. Furthermore, the implementation of the Affordable Care Act has availed healthcare insurance to more individuals, which will increase the insured patient population. This will lead to a rise in patient visits, but also means that there are not enough physicians to support this new volume of patients. Other healthcare providers, like nurse practitioners and physicians assistants are more …

Exploration Of The Relationships Between And Among Role Strain, Faculty Stress, And Organizational Support For Clinical Nurse Faculty Faced With A Decision To Assign A Failing Grade, Jeannie Couper

Seton Hall University Dissertations and Theses (ETDs)

Despite a stressful process, Clinical Nurse Faculty (CNF) are ultimately responsible for assigning a grade indicating that a student successfully met clinical course outcomes and standards of safe practice required to progress (Amicucci, 2012). The purpose of this descriptive correlational study was to explore the relationships between perceived role strain (PRS), perceived faculty stress (PFS), and perceived organizational support (POS) for CNF who faced the decision to assign a failing grade to a student in a clinical practicum. A national sample of 390 predominantly full-time, female, experienced CNF teaching in undergraduate and graduate nursing programs completed the online survey consisting …

Health-Related Beliefs, Practices, And Experiences Of Migrant Dominicans In The Northeastern United States, Constance Sobon Sensor

Seton Hall University Dissertations and Theses (ETDs)

Purpose: This study aimed to discover and describe migrant Dominican cultural beliefs and practices related to health, the ways that migrant Dominicans take care of their health in their new environment, and their experience with professional health care in the Northeastern United States.

Design: This descriptive qualitative study was guided by Leininger’s Theory of Culture Care Diversity and Universality and four-phase analysis method. The health-related beliefs, practices and experiences of a convenience sample of 15 self-identified adult Dominicans living in the United States for six months or more were explored in three focus groups, assisted by trained culturally appropriate interpreters. …

Attachment And Delayed Gratification In The Technological Age, Susan G. Pomerantz

Seton Hall University Dissertations and Theses (ETDs)

.

Blog's Growth In Presidential Candidates Campaign Coverage During The Democratic And Republican Nomination Process, Lisa Musante

Seton Hall University Dissertations and Theses (ETDs)

.

Comparison Of Catholic Broadcasting In The Republic Of Korea And The United States: Pyeonghwa Broadcasting Corporation (Pbc) And Eternal Word Television Network (Ewtn), Kisung Yoon

Seton Hall University Dissertations and Theses (ETDs)

.