Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Communication

SelectedWorks

Globalization

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Global Production, Circulation, And Consumption Of Gangnam Style, Sookeung Jung, Hongmei Li Jan 2014

Global Production, Circulation, And Consumption Of Gangnam Style, Sookeung Jung, Hongmei Li

Hongmei Li

This essay examines the cultural production, circulation, and consumption of the Korean music video Gangnam Style in the broader context of globalization. We conduct a chronological analysis of its distribution, production, and reproduction on YouTube, focusing on the interactions between traditional and new players in reinforcing and creating new meanings. We argue that the phenomenal success of Gangnam Style is due to the dynamic interplay of traditional and new media outlets, the active participation of global audiences, the video’s spreadable hooks, a laissez-faire copyright policy, and the musician PSY’s marketing strategies.


Cross Border Community Research, Opportunities And Challenges: Case Study Analyses, Paulette Meikle, Stephen A. King Nov 2013

Cross Border Community Research, Opportunities And Challenges: Case Study Analyses, Paulette Meikle, Stephen A. King

Stephen A. King

In the context of a global knowledge economy, this paper underscores the need for cross border social and community research and suggests several critical procedures necessary for successful implementation of such research projects. Using data derived from diverse sources it describes the importance of cross border knowledge sharing, and critical procedures that enlarge the perimeter of traditional teaching and learning experiences. It further describes the advantages of implementing a combination of in-class instruction and field-based activities in international settings. A discussion of the constraints and benefits of conducting social and community-based fieldwork in politically stable developing countries follows.


China- Tibet Conflict, Allen Gnanam Jan 2008

China- Tibet Conflict, Allen Gnanam

Allen Gnanam

China- Tibet tensions are continually growing, as Tibetans are protesting for total independence from China, despite condemnation from their spiritual leader, the Dalai Lama, who is only seeking a sense of autonomy for Tibet (Sinder, 2008). As Tibetan protests are becoming violent and aggressive, the Dalai Lama has also threatened to resign as Tibet’s government in exile (Sinder, 2008), however, his rhetoric is not being exposed to the Tibetan people, due to government censorship in China. Therefore the Dalai Lama, an exiled institutional entrepreneur, has to find new methods that will enable his influential message, to be received by the …