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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
The Green Acres Effect: The Need For A New Colorectal Cancer Screening Campaign Tailored To Rural Audiences, Michelle Campo, N. Askelson, Tracy Rothsong
The Green Acres Effect: The Need For A New Colorectal Cancer Screening Campaign Tailored To Rural Audiences, Michelle Campo, N. Askelson, Tracy Rothsong
Michelle L. Campo
National health communication campaign developers have ignored rural audiences in campaign development and testing, despite the health disparities that exist for this group. Researchers in a rural Midwestern state tested the appropriateness of CDC's national colorectal cancer screening campaign, Screen for Life. Based on focus groups and a quasiexperimental design evaluation, researchers determined that the national campaign did not adequately address the needs of the rural audience. A new print and radio campaign was developed based on previous findings, grounded in social marketing and the health belief model. New tailored campaign materials were refined in focus groups. Final versions were …
Fact Or Wishful Thinking? Biased Expectations In I Think I Look Better When I'M Tanned, Michelle Campo, Samita Banerjee, Kathryn Greene
Fact Or Wishful Thinking? Biased Expectations In I Think I Look Better When I'M Tanned, Michelle Campo, Samita Banerjee, Kathryn Greene
Michelle L. Campo
Objective: To examine the impact of tanned female images on respondents' perceptions of attractiveness, healthiness, and height and weight estimations. Method: A 3 (light, medium, or dark tan) by 2 (male or female respondent) experimental design. Results: Only male respondents perceived the dark-tanned woman as more physically attractive and thinner than both light- and medium-tanned women. Men also perceived the dark-tanned woman as more interpersonally attractive and healthier than the medium-tanned woman. Conclusions: Campaigns targeted at males need to reduce the perceptions that tanned females are healthier, thinner, and more attractive. Educational efforts targeting females need to reduce attraction-based motivations.
Indoor Tanning And Problem Behavior, Zhanna Bagdasarov, Smita Banerjee, Kathryn Greene, Michelle Campo
Indoor Tanning And Problem Behavior, Zhanna Bagdasarov, Smita Banerjee, Kathryn Greene, Michelle Campo
Michelle L. Campo
Objective: The authors examined factors predicting college students' use of tanning beds. Participants and Methods: Undergraduate students (N = 745) at a large Northeastern university participated in the study by answering a survey measuring tanning behavior and other psychosocial variables, including sensation seeking, self-esteem, tanning image beliefs, and friends' tanning bed use. Results: All 3 systems from problem behavior theory predicted past tanning bed use and intention to use tanning beds. The authors observed a positive association between sensation seeking and intention to use tanning beds. Tanning image beliefs were positively associated with both past tanning behavior and intention to …
You Are What You Consume: The Role Of Media In Obesity, Michelle Campo, T. Mastin, N. Askelson
You Are What You Consume: The Role Of Media In Obesity, Michelle Campo, T. Mastin, N. Askelson
Michelle L. Campo
No abstract provided.