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Format Appears To Matter Less Than Story Salience, Diane Guerrazzi, August Grant, Jeffrey Wilkinson
Format Appears To Matter Less Than Story Salience, Diane Guerrazzi, August Grant, Jeffrey Wilkinson
Faculty Publications
Researchers suggest another factor other than format may be at work in determining the amount of time readers spend with an online news story, and that is the story’s relevance. They suggest journalists choose the format based upon the best way for telling a particular story.