Social and Behavioral Sciences Commons^™

Gender Representation In Indian Television Advertisements From 2011 To 2020, Himika Akram

Electronic Theses & Dissertations

This thesis delves into the ways in which gender is portrayed in Indian television advertisements, with a focus on key areas such as male and female ratio as primary characters, in voiceovers, at home, outdoor, and workplace settings, and finally, in product categories. The thesis draws on a content analysis of 120 strategically selected Indian television advertisements from 120 brands from 2011 to 2020. Findings reveal that men were portrayed as the primary characters in 54.6% of these advertisements, and females were portrayed as the primary characters in 45.4% of advertisements. For voiceovers, the male ratio was 70.1%, and the …

Disruptive Communication Among The Interdisciplinary Team: Gaining Insight And Providing Nurse Education, Kristen Marie Anderson

Doctor of Nursing Practice Scholarly Project

The purpose of this study is to identify what types of disruptive behavior nurses are experiencing, discuss outcomes of disruptive behavior, and educate healthcare providers and administrators of disruptive communication. Understanding the consequences of disruptive communication can help educators articulate the need for training in conflict management and therapeutic communication methods. It can also aid healthcare providers to be more conscious of their behavior in the professional setting. Seven research questions related to communication were developed and analyzed in this study. The author developed a pre-education survey that included demographics, multiple-choice questions, and open-ended questions to assess the nurses' knowledge …

From Classroom To Real-World: Preparing Students For The Newsroom, Katherine Allred

Electronic Theses & Dissertations

The purpose of this study was to determine the preparedness of college graduates entering the news field. Employers search for the best possible person with the necessary skills and qualifications required to complete the day-to-day functions of a job. In television news, very specific traits and skills are needed to work in the newsroom environment. Working as a news producer at a small TV station for almost seven years, new employees, specifically reporters, would struggle with some of the basic skills needed for their job. Are universities teaching students everything they need to know? How are they succeeding? If they …

Mandatory Busing And Desegregation: Wichita, 1954 – 1999, Pilar Pedraza-Bailey

Electronic Theses & Dissertations

Wichita opened its first officially integrated school in 1954. Yet, by 1965, approximately 85% of schools in Wichita were predominantly white. After a 1966 complaint to the Department of Health, Education and Welfare (HEW) and a protracted legal battle, a federal administrative judge ordered the district to come up with a plan for integration or lose federal funding in 1971. The resulting mandatory busing plan remained in effect in Wichita for more than 40 years. Yet, in 2016, nine years after the official end of mandatory busing in Wichita, 25% of the city’s schools had already returned to what the …

Tone-Based Incivility And Content-Based Incivility: A Framework To Examine Online Uncivil Discourse, Sreerupa Sanyal

Electronic Theses & Dissertations

This research study is an attempt to distinguish between two types of incivility; tone-based incivility and content-based incivility. Building upon and extending on the theoretical framework proposed by Muddiman (Muddiman, 2017) on political incivility, this paper is an attempt to construct a two-dimensional framework within which online incivility could be analyzed. 624 comments were quantitatively analyzed from two news stories on the page of the New York Times on Facebook. The study established that tone based uncivil comments and content based uncivil comments could be a two-dimensional framework, within which to examine extant online discourse. It also found that despite …

Political Satire And Political Information Dissemination Among Millennials, Mackenzi Tims

Electronic Theses & Dissertations

The proposed quantitative research will examine the shift in news seeking habits from traditional sources to new, nontraditional media outlets by Millennials (Generation Y) in the modern American society using the Uses and Gratifications Theory. The focus of the study is on the use of the late night comedy and satirical news sources as primary information seeking channels for news dissemination between the ages of 18 to 29. Participants will consist of a minimum of 100 students who attend a Midwestern university with a student body of approximately 7,500 students. Participants will be chosen using a convenience sampling method and …

Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela J. Joines

Electronic Theses & Dissertations

A multi-phase study was completed to determine the effectiveness of corporate sponsorship efforts at Pittsburg State University. Pittsburg State engages in corporate sponsorship to partner with local and national companies, seeking to benefit both the university and its partners. The study sought to find factors that improve the effectiveness of such sponsorship efforts as determined by stakeholders’ ability to recall sponsors, differences in attitudes toward national and local sponsors, and how brand attachment to the university or sponsoring brands effects perception of the sponsorship alliances. Phase One included interviews with stakeholder groups (students, faculty/staff, alumni, and community members) and functioned …

Zika 2016: A 3-Phase Longitudinal Study Of The Media Impact On Public Attitudes And Behavioral Response Characteristics, Karly Kownslar

Electronic Theses & Dissertations

Using the Extended Parallel Processing Model (EPPM) as a theoretical framework, the present 3-phase longitudinal study examines the impact of media exposure to Zika information on public perception of the threat severity, personal susceptibility, and behavioral intentions toward the threat of Zika virus between May and November of 2016. A total of 826 participants took an online survey throughout three phases, roughly one month apart. Participants were recruited using Amazon Mechanical Turk and TurkPrime. Measured EPPM concepts include: perceived severity, susceptibility, self- efficacy, response-efficacy, third-person effects, combined with behavioral intentions. Participants also selected the sources from which they …

Facebook And Happiness: Life In A Frame, Valquiria Vita

Electronic Theses & Dissertations

“If a tree falls in a forest and no one is around to hear it, does it make a sound?" This thought, stated during one of the interviews of this research, sums up the findings of this study. Facebook is part of more than 890 million users’ daily routines, and the majority of what is posted everyday can be considered a happy, or a positive post, which is a post related to positive emotional outcomes. This research intends to show the close relationship between Facebook and happiness. The goal is to explain what benefits people get from posting a positive …

Chasing The Dollar: An Ethnography Of The Traveling Welder., Jennifer Shepherd

Electronic Theses & Dissertations

This is an ethnographic study of a group of men who work as traveling welders. This study looks at both the kinds of challenges the men face as well as the positive aspects of the work. The questions asked of the ten interview subjects were chosen in order to gain an understanding of a day in the life of the men in this profession, both on and off the clock.

The thesis will open with a pitch given by a welding school and segue into the literature review, delving into occupational and organizational culture definitions before comparing welding to other …

Are Teachers Prepared To Teach Sex Education?, Adrien Stolifer

Electronic Theses & Dissertations

This thesis explored the history of the United States and its complicated relationship with sex, and how this relationship correlates back to the individuals who are responsible for teaching it to students. History was gathered beginning at the late 1800’s up to current national standards. Seven teachers from three schools around the Pittsburg KS area, including elementary, middle/junior high and high schools, were interviewed and asked what they thought about their experience teaching sex education. Through these first hand experiences, key elements surfaced of communication between teacher and student, disproving that all sex education communication is negative.

The Impact Of Sexuality In The Media, Kasey Jean Hockman

Electronic Theses & Dissertations

The overall goal of this study was to determine three things: 1. Does sexuality in the media appear to have a negative effect on participant’s self-concept in terms of body image, 2. Does the nature of the content as sexually implicit or sexually explicit material contribute to negative self-concepts, in terms of body image, and 3. Does the impact of these appeals affect audience member’s perceptions of others. This study found that participants’ feelings of self-concept in terms of body image were more negatively affected by the advertisements that contained sexually explicit material compared to the advertisements that contained sexually …

Objectivity And International News : Newsweek And Time News Reports On The 1989 Chinese Student Movement, Jin Yang

Electronic Theses & Dissertations

A central question in mass media research concerns whether the American press observes the journalistic norm of objectivity or not. Some scholars believe that the American press covers international news from the American perspective. They also propose that the American press is dominated by such American ideologies as ethnocentrism, individualism, anticommunism and free market economic principles. But there are other scholars who argue that the American press holds a detached and objective manner toward international affairs. This study attempts to apply W. L. Bennett's theory of political symbolism to approach the issue of objectivity. A content analysis is designed to …

The Effect Of A Nation's Culture On Its Press Coverage Of Earthquakes, Carolyn Divya Punitha

Electronic Theses & Dissertations

This study sought to examine the differences in coverage of earthquakes as a class of international news, by The New York Times and The TImes of India. The purpose was to determine if there was a correlation between the cultures of the United States and India, and their press treatment of the earthquakes at Los Angeles, U.S.A, (January, 1994), Maharashtra, India (September, 1993) and Erzincan, Turkey (March, 1992) by the two papers. The impact of certain other variables : the position of the U.S., India and of Turkey on the development continuum, the GDP, and the world trade figures …

Chain Ownership And Homogeneity Of Kansas Newspaper Editorial Pages, Brent Bates

Electronic Theses & Dissertations

Since individuals and companies began buying independent newspapers and forming newspaper groups or chains, critics have feared the actions would have negative effects on the industry and on the nation. They feared homogeneity of content and, therefore, a reduction in the diversity of ideas. This study, a content analysis of five newspapers from the Harris Newspaper Group, a small chain based in Kansas, and one non Harris owned control newspaper, examined whether homogeneity existed on the editorial pages of Harris newspapers. Specifically, it looked at whether group newspapers published the same syndicated columnists and same syndicated columns, and whether the …

Agenda-Setting And International News: New York Times Editorials On The 1989 Chinese Student Demonstration In Tainanmen [Sic] Square, Yung-Yi Tang

Electronic Theses & Dissertations

This study attempted to explore a new dimension of the agenda-setting theory by examining the positions of the New York Times and the Bush Administration with regards to China policy in 1989. Content-analysis was applied to the New York Times editorials and the weekly compilation of Presidential Documents. Results of the content-analysis indicated that, regarding China policy during 1989, the New York Times had a negative perception towards China and Chinese policies in general, also the New York Times expressed neutral or no attitude towards the Bush Administration's China policy most of the time. However, when the New York Times …

The Effect Of Competition On The Middletown, New York, Times Herald, 1956-1959, Martha Jane Blades

Electronic Theses & Dissertations

During the past two years the attention of many persons interested in the field of journalism, including those of us who vicariously enjoy an association with the profession by teaching journalism subjects in high schools and colleges, has been directed to a situation which points up the question of whether competition stimulates or stifles newspaper enterprise. While mergers of newspapers in the United States have come about to some extent because of the need for economic stability, there are those who claim that the lack of competition has made newspapers complacent, and the fire of leadership and enthusiasm which has …

A Study Of Journalistic Writing As Developed By Time Magazine, Oscar C.K. Chiang

Electronic Theses & Dissertations

Magazine publishing began to flourish in the United States after World War I (1914-1918). Since its establishment in 1923, Time, the Weekly News magazine, has been a rapidly growing magazine that has been a popular source of news and has developed a style that has influenced journalistic writing and, to some degree, the development of American English. In a busy, prosperous and scientific era, Time was the first publication of its kind to provide news coverage of all important events in digested and organized form with good picture illustrations and editorial comments fused in the text. It became popular and …

A Critical Review Of E. W. Howe's Monthly, Della Josephine Heckert

Electronic Theses & Dissertations

E. W. Howe's monthly (1911-1933), a privately owned and financed small magazine, was the subject of this study. Edgar Watson Howe wrote his indignations and personal comments on many headlined political and news events as well as other items each month. He expressed his candid opinions and did not care whether his readers approved or disapproved of his remarks. Subscription fees were refunded to those who wrote "grumbling" letters. He was the only writer for the Monthly although he quoted other magazines freely.