Social and Behavioral Sciences Commons^™

Investigating Categorization Preferences For Online Dating Sites, Scott Morrissette

CCE Theses and Dissertations

The purpose of the study was to determine whether a three-category (3C) system for classifying profiles on online dating sites provides advantages over a two-category (2C) system as decision makers evaluate a long list of profiles. Two groups of single heterosexual or bisexual women ages 20 to 30 reviewed a list of 60 male profiles on simulated online dating sites to choose which profiled man they would most like to learn more about. One group (n = 53) evaluated the profiles using a 2C system; the other group (n = 56) used a 3C system. After making their choice, women …