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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
The Social Presence Of Jibo, Parisa Farhadi
The Social Presence Of Jibo, Parisa Farhadi
Graduate Research Theses & Dissertations
This research is an attempt to investigate how a social robot is perceived by users at the first encounter. And to find out whether a social robot like Jibo is understood merely as a kind of a technological object or a social entity. Previous studies in Human-Robot Interaction have considered social presence as a mediator in users’ social responses toward robots; however, the focus of this study is the social presence itself and investigates whether Jibo produces a sense of presence during initial encounters. To this end, the current study examines individuals’ perceptions of and responses to Jibo. Participants (N=8) …
Small Non-Profit Website And Social Media Efficacy, Juliana Maria Leprich
Small Non-Profit Website And Social Media Efficacy, Juliana Maria Leprich
Graduate Research Theses & Dissertations
This thesis examines the website design and social media platform usage of small non-profit organizations (defined as less than $1M operating budget and less than ten staff). This research will be completed by first reviewing other studies that have been done on marketing in the non-profit sector, then by exploring marketing challenges firsthand through a mini-ethnographic case study as described in the mini-ethnographic case study approach, and finally through the examination of tax and financial data provided by Guidestar. The researcher was involved in website collaboration with The Gracie Center in a volunteer capacity and was employed with the two …
From Tony Soprano To Donald Trump: Situating The Rhetoric Of The 2016 Trump Presidential Campaign In The Antihero Genre, Harry Bodell
From Tony Soprano To Donald Trump: Situating The Rhetoric Of The 2016 Trump Presidential Campaign In The Antihero Genre, Harry Bodell
Graduate Research Theses & Dissertations
In the wake of Donald Trump’s stunning victory over Hillary Clinton in the 2016 U.S. presidential election, scholars and political pundits alike were left scrambling to understand what had occurred. While there is no single explanation for this unexpected turn of events, the present study argues that an overlooked and central aspect of Trump’s appeal was foreshadowed by the increased prominence of antihero protagonists in American media, particularly exemplified by the recent “Golden Age” of television wherein television series like The Sopranos, Breaking Bad, Mad Men and Dexter found critical and popular success by building compelling narratives around morally flawed …
Psychological Reactance Applied To Instruction To Disregard, Jessica Louise Bozeman
Psychological Reactance Applied To Instruction To Disregard, Jessica Louise Bozeman
Graduate Research Theses & Dissertations
This study applies theory of psychological reactance to instructions to disregard (ITD). When inadmissible testimony is made in front of jurors, a judge may issue an ITD that orders jurors to not consider the inadmissible evidence when making their verdicts. The theory of psychological reactance proposes that when a person’s choices are limited or their freedom is threatened, there will be a resulting attempt to regain or prioritize their freedom. Using a jury transcript study, the experiment has both a control condition including the evidence but without an ITD and a condition where the ITD is included. Results showed that …
The Discourses Of The Internet In China: Beyond Politicization, Jin Chen
The Discourses Of The Internet In China: Beyond Politicization, Jin Chen
Graduate Research Theses & Dissertations
This thesis addresses the politicization trend in the western scholarship of the Internet in China, and problematizes its dominant discourse, the Internet Freedom/Democracy discourse. To this end, it argues that the Internet Freedom discourse, which contributes to the Great Firewall myth, is inaccurate and inadequate to explain the complexity of the Internet in China. Furthermore, it argues that this discourse has not only been historically driven by economic and political interests of the West, but it also has served as a rhetoric to justify the continuation of the U.S. hegemony over the Internet in face of China’s economic rise. To …
Rate My Professors: Electronic Word Of Mouth And Expectancy Violations Theory In The Classroom, Dathan Nathaniel Simpson Ii
Rate My Professors: Electronic Word Of Mouth And Expectancy Violations Theory In The Classroom, Dathan Nathaniel Simpson Ii
Graduate Research Theses & Dissertations
Sites like Rate My Professors (RMP) offer abundant, potentially problematic foundations of expectations about instructors in higher education. Framed in Expectancy Violations Theory, this thesis investigated the relationship between online ratings and learning. To conduct an experimental test of EVT in this context, three RMP reviews (i.e., positive, neutral, negative) were created to induce an expectation of instructor clarity. Two lectures were filmed (i.e., clear, unclear) to violate or affirm the expectation students may have formed from the reviews. The results of the experiment indicated that violation of expectations did not influence learning (i.e., quiz score, cognitive learning, or most …