Social and Behavioral Sciences Commons^™

Ivy Lee, Faisal Zaben Alotaibi

Scholars Week

Ivy Lee: The Father of Modern Day Public Relations.

Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red …

The God Father Of Public Relations, Abdullah N. Alsuabaie

Scholars Week

The God father of Public Relations

Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of life’s work …

Judy Smith "A Guiding Hand", Nicole D. Denkenberger

Scholars Week

Judy Smith lending a guiding hand.

Judy Smith though she her self may not be a household name many of the people she has advised and dealt with their crisis are, people such as Monica Lewinsky and Michal Vick. She has worked her way up to being one of the top names and go to people in PR and crisis management. Not just for individual people but for companies as well.

Smith was born in Washington D.C. and attended college at Boston College were she earned her bachelors after graduating she then attended American University were she graduated form the …

Truth Was His Defense: The Libel Trial Of John Peter Zenger, Nicholas Dixon

Scholars Week

John Peter Zenger spent nearly eight months in jail starting in 1734 but still printed The New York Weekly Journal with the help of his wife while he was on trial for seditious libel. In those days, libel was anything that was against the government. It didn’t matter if the information was true or false. Controversy plagued Zenger’s trial from the beginning as William Cosby, the governor of New York, did everything he could to sabotage Zenger as Cosby was the centerpiece of most of Zenger’s editorials. Zenger was one of the first journalists to emphasize the importance of the …

James E. Grunig: Legend Of Pr, Fangning Yuan

Scholars Week

James E. Grunig specialized in public relations, communication and dissemination of scientific theory. In 1984, Grunig and Todd Hunt co-authored Management of Public Relations. This approach is demonstrated in their definition of PR, which states: “public relations activities are part of the management of communication between an organization and its publics” (Grunig and Hunt, 1984, p.7-8). Grunig was an active social activist, and his name was on the list of all the important members of the U.S. academic communication organizations. Grunig’s significant contribution to the four models of PR is: 1. The Press Agentry Model. 2. The Public Information …