Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Publication
- Publication Type
Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Broadcast News Organizations' Perceptions Of Viewer Generated Content, Christopher L. Atkins
Broadcast News Organizations' Perceptions Of Viewer Generated Content, Christopher L. Atkins
Theses, Dissertations and Capstones
Viewer generated content refers to the recent phenomenon of broadcast viewers taking to the streets and creating content for the stations they watch. This study surveys the managers in broadcast news organizations across the country gauging their thoughts and station usage of content produced by their viewers. This study shows how pervasive the use of viewer generated content is in the broadcast news industry today, and how it is utilized by not only some news organizations but by nearly all stations. The phenomenon of viewer generated content is not only widespread but also has broadcast news organizations rethinking the way …
The New Newspaper : Examining The Role Of Design In The Modern Print Edition, Matthew Joseph Haught
The New Newspaper : Examining The Role Of Design In The Modern Print Edition, Matthew Joseph Haught
Theses, Dissertations and Capstones
As the newspaper industry works to modernize because of a rapid move to Web technologies, editors and publishers are seeking ways to reach younger readers with the traditional print edition. This research examines the impact of design through methods of alternative story forms on readership in the target age bracket of 18-25 year olds. The study uses three models of storytelling to examine the impact of design and writing on the interest in the print edition in that age demographic. The study found that the theories of functionalism, when applied to newspaper design and writing, create a product that appeals …
Planning For Secret Disclosure : Applying Berger's Planning Theory To The Disclosure Of Secrets, Sarah Rae Meadows Craiger
Planning For Secret Disclosure : Applying Berger's Planning Theory To The Disclosure Of Secrets, Sarah Rae Meadows Craiger
Theses, Dissertations and Capstones
This research examined the strategies used for secret disclosure with Berger’s Planning Theory’s (1997) hierarchy principle, which orders plans according to complexity. Afifi and Steuber’s (2009) Strategies for Sharing Secrets Scale categorizes secret disclosure strategies that vary in complexity. Based on Planning Theory’s hierarchy principle, it was hypothesized that when a plan to disclose a secret is thwarted, individuals will move from a less complex disclosure strategy to a more complex disclosure strategy. Findings revealed correlations between strategy complexity and order of strategy choice were low; the null hypothesis was accepted.
The Opppositional Framing Of Bloggers, Stephen D. Cooper
The Opppositional Framing Of Bloggers, Stephen D. Cooper
Communications Faculty Research
As a new feature of the media system, the blogosphere is an extremely interesting subject for scholarly inquiry. One might spend research time along a variety of lines: why people blog, why people read blog content, the relationship of the blogosphere to the established media outlets, the who/what/when of blog content production and consumption, the subject matter of blog posts, the effects of exposure to blog content, the potential for and limitations on interactions, and so on, for quite a long list. Given that the blogosphere is a recent addition to the media mix, and itself a (presumably) unintended consequence …
A Detailed Case Study Of Unusual Routines, Stephen D. Cooper
A Detailed Case Study Of Unusual Routines, Stephen D. Cooper
Communications Faculty Research
Everyone working in organizations will, from time to time, experience frustrations and problems when trying to accomplish tasks that are a required part of their role. In such cases it is normal for people to find ways of completing their work in such a way that hey can get around, or just simply avoid, the procedure or system that has caused the problem. This is an unusual routine – a recurrent interaction pattern in which someone encounters a problem when trying to accomplish normal activities by following standard organizational procedures and then becomes enmeshed in wasteful and even harmful subroutines …
0780: Willis Cook Photography Collection, Marshall University Special Collections
0780: Willis Cook Photography Collection, Marshall University Special Collections
Guides to Manuscript Collections
Local Huntington photographer (died 11/17/2008) born in Wyoming Co., West Virginia. Graduate of the Brooks Institute of Photography. From 1951 to 1957 was the WSAZ-TV station's first Director of Photography. Former Director of Public Relations for CSX Transportation.
0777: Kenneth Hechler Papers, 1958-1976, Marshall University Special Collections
0777: Kenneth Hechler Papers, 1958-1976, Marshall University Special Collections
Guides to Manuscript Collections
Personal family papers, photographs and correspondence. Includes research material for Hechler's book, "The Bridge at Remagen". Also includes campaign material for Congressional races, West Virginia Secretary of State and a bid for the governorship of West Virginia.