Social and Behavioral Sciences Commons^™

Radio Advertising Decision-Making In The Tri-State --: Huntington, West Virginia; Ashland, Kentucky; And Ironton, Ohio Radio Market, Terry L. Hapney Jr.

Theses, Dissertations and Capstones

Modern radio came into being November 2, 1920, in Pittsburgh, Pennsylvania. The nation’s first federally-licensed radio station, KDKA, broadcast the Harding-Cox election returns:

These words changed our world forever…’This is KDKA of the Westinghouse Electric and Manufacturing Company in East Pittsburgh, Pennsylvania. We shall now broadcast the election returns…’ (StratiComm America 2).

The first radio announcer, or disc jockey, was ham radio operator Frank Conrad of Westinghouse. In 1919, Conrad played records supplied by a local store in exchange for free plugs on the air, the equivalent of today’s bartering or trading in which stations receive merchandise from a business …

Military Public Affairs Practitioners' And Civilian Journalists' Perceptions Of Army Crisis Communications, Michelle L. Martin

Theses, Dissertations and Capstones

Public relations is at the heart of an organization's relaying of messages to its internal and external audiences. Communication with key audiences allows the organization to release important information, answer questions, address fears and misconceptions, maintain or change the organization's image, influence public opinion and address crises affecting the organization. The Army, like any large organization, must communicate effectively with its publics - legislators, service members, government representatives, the media, and the general public from which it draws its members.

Experts recommend a four-step process for conducting public relations programs (Hiebert, 174). An organization should first conduct research, both primary …

Effects Of Student Nonverbal And Verbal Immediacy Behaviors On Teachers' Behaviors And Perceptions, Nina C. Persi

Theses, Dissertations and Capstones

In the education profession, teachers are often hired, retained, or terminated based on their effectiveness at teaching and moreover, their skill in engaging students to learn. Effective teachers promote student learning which involves cognitive, affective and behavioral changes (Bloom, 1956). As Comstock, Rowell, and Bowers (1995) state, “In other words, teachers who communicate positive regard to their students promote student learning” (p. 251).

Numerous studies have sought to identify the particular communication behaviors that a teacher can employ to increase his or her effectiveness in the classroom. Additionally, researchers have been interested in explaining how teachers communicate this positive regard …

Social Skill Training Effects On The Interpersonal Distance And Touch Recognition Abilities Of Second Grade Children, Thomas E. Redden

Theses, Dissertations and Capstones

The effects of training on interpersonal distance and touch recognition abilities among 46 second grade children was evaluated. The children were involved in two, 45 minute training sessions each week for three weeks. Training effects were measured using the Emory Dyssemia Index-Brief Form (EDI-b). The teachers rated the children with the distance and touch subtest ofthe EDI-b. Pre-test and Post-test measures were obtained. A one way analysis of variance was used to analyze the data. Alpha was set at .05. There was no significant difference between the experimental and control groups prior to training. There was a significant difference between …

Common Law, And Privacy In Computer-Mediated Environments, Stephen D. Cooper

Communications Faculty Research

Computer-mediated environments pose a special challenge to our legal and cultural protections of privacy. These environments are unprecedented in the way commercially valuable information can be generated in their very use. The ease and low cost with which electronic information can be gathered and disseminated in these environments have led many to advocate regulation protecting privacy interests from commercial encroachment. At the same time, the use of digital communications to support criminal or terrorist activities have led others to advocate regulation allowing law enforcement agencies to eavesdrop or intercept. The cultural history of the Internet as a self-regulating, almost anarchical, …