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Articles 1 - 25 of 25
Full-Text Articles in Social and Behavioral Sciences
Thinking Pink? Consumer Reactions To Pink Ribbons And Vague Messages In Advertising, Kim Bartel Sheehan, Kati Tusinski Berg
Thinking Pink? Consumer Reactions To Pink Ribbons And Vague Messages In Advertising, Kim Bartel Sheehan, Kati Tusinski Berg
College of Communication Faculty Research and Publications
Many brands partner with causes in their advertising campaigns. Consumers appreciate that the brands they purchase participate in activities that contribute to a society’s well-being. This study uses copy-testing techniques to evaluate the number and types of thoughts and brand attitudes in the presence and absence of cause-related messages. Individuals saw an ad for one of two products. None of the ads stated the brand’s financial support to the cause, which is representative of many messages today. People viewing the Dansko ads with the pink ribbon generated significantly fewer thoughts than those viewing the ad without the pink ribbon. For …
Hanging With The Boys: Homosocial Bonding And Bromance Coupling In Nip/Tuck And Boston Legal, Pamela Hill Nettleton
Hanging With The Boys: Homosocial Bonding And Bromance Coupling In Nip/Tuck And Boston Legal, Pamela Hill Nettleton
College of Communication Faculty Research and Publications
No abstract provided.
Toward An Effective Government–Public Relationship: Organization–Public Relationship Based On A Synthetic Approach To Public Segmentation, Young Kim
College of Communication Faculty Research and Publications
The goal of this study is to identify and understand an effective government–public relationship building based on a synthetic approach to public segmentation. Using a national survey dataset, this study examines how different types of publics have trust differently in federal, state, and local government. By exploring how situational and cross-situational variables predict trust in government, the study finds that there are different predictors for trust in each level of government. Further, the results provide important insight into how public relations practitioners and researchers can build and maintain an effective government–public relationship with the key publics. Thus, the current study …
Alone But Not Lonesome, Pamela Hill Nettleton
Alone But Not Lonesome, Pamela Hill Nettleton
College of Communication Faculty Research and Publications
No abstract provided.
Are Catholic University Students Being Coddled?, Pamela Hill Nettleton
Are Catholic University Students Being Coddled?, Pamela Hill Nettleton
College of Communication Faculty Research and Publications
No abstract provided.
Understanding Publics’ Perception And Behaviors In Crisis Communication: Effects Of Crisis News Framing And Publics’ Acquisition, Selection, And Transmission Of Information In Crisis Situations, Young Kim
College of Communication Faculty Research and Publications
This study aims to better understand publics’ perception and communicative behaviors in crisis communication. The extant research has overlooked how framing factors and different publics’ communicative behaviors directly influence crisis outcomes, including reputation and behavioral intentions. An online experiment with 1,113 participants was conducted to fill the gap. The findings demonstrated that preventable crisis news framing was a strong negative predictor for crisis outcomes. Another finding based on Communicative Action in Problem Solving (CAPS) in Situational Theory of Problem Solving (STOPS) revealed that information attending, forwarding, and seeking are positively associated with reputation and behavioral intentions.
The Sound Of Silence, Pamela Hill Nettleton
The Sound Of Silence, Pamela Hill Nettleton
College of Communication Faculty Research and Publications
No abstract provided.
First Impressions: Fear The Walking Dead, Amanda R. Keeler
First Impressions: Fear The Walking Dead, Amanda R. Keeler
College of Communication Faculty Research and Publications
No abstract provided.
Risk Information Seeking And Processing About Hpv Among Chinese Female Students In The United States, Shiyao Li
Risk Information Seeking And Processing About Hpv Among Chinese Female Students In The United States, Shiyao Li
Master's Theses (2009 -)
The present study aims to examine the information seeking and processing behaviors about Human Papillomaviruses (HPVs) among Chinese female college students in the United States. HPV is the most prevalent sexually transmitted virus in the United States and all around the world. It is closely associated with cervical cancer, which is a major cause of death among women in developing countries. However, knowledge of the virus among women worldwide remains at low level despite of its severity and prevalence. Due to the fact that HPV vaccine is still going under clinical trials in China, the Chinese student body in the …
Openness To The "Other" During A Summer Language Study Abroad In Madrid, Spain: Six Case Studies, Samuel Cox
Openness To The "Other" During A Summer Language Study Abroad In Madrid, Spain: Six Case Studies, Samuel Cox
Dissertations (1934 -)
The purpose of this study was to explore the interaction of summer language study abroad students in Madrid, Spain, with a cultural and linguistic "Other," and to examine the resulting evolution in those participants' openness to that Other. Gordon Allport's four optimal conditions for prejudice reduction in intergroup contact theory provided the framework for this analysis. The student in a language study abroad context is both a linguistic and cultural minority, an experience manifested in multiple daily interactions that potentially affect openness to the linguistic and cultural Other. As such, qualitative data were drawn from six participants via interviews during …
Gawker Going Union May Not Be Last For Labor In Media, Bonnie Brennen
Gawker Going Union May Not Be Last For Labor In Media, Bonnie Brennen
College of Communication Faculty Research and Publications
No abstract provided.
Youtube, Social Norms And Perceived Salience Of Climate Change In The American Mind, James T. Spartz, Leona Yi-Fan Su, Robert J. Griffin, Dominique Brossard, Sharon Dunwoody
Youtube, Social Norms And Perceived Salience Of Climate Change In The American Mind, James T. Spartz, Leona Yi-Fan Su, Robert J. Griffin, Dominique Brossard, Sharon Dunwoody
College of Communication Faculty Research and Publications
This online experiment explored how contextual information embedded in new media channels such as YouTube may serve as normative social cues to users. Specifically, we examined whether the number of views listed under a YouTube video about climate change would elicit inferences regarding how “others” feel about the climate issue and, consequently, might influence perceptions of issue salience. Participants in this experiment were exposed to a YouTube video about climate change using two experimental conditions, one providing a small number of views under the video and the second listing a large number of views. Results suggest that the “number of …
Brave Sperm And Demure Eggs: Fallopian Gender Politics On Youtube, Pamela Hill Nettleton
Brave Sperm And Demure Eggs: Fallopian Gender Politics On Youtube, Pamela Hill Nettleton
College of Communication Faculty Research and Publications
A narrative analysis of videos of human conception from medical and nonmedical sources aired in the democratic space of YouTube finds that stereotypical gender roles are consistently assigned to cellular behavior. Sperm are represented as little men and embodiments of hegemonic masculinity, with heroic sperm winning the egg prize after a competitive athletic contest fraught with peril. Eggs are represented as featureless planets floating in a murky void and are without agency or action. Almost every video is about the “journey” or “adventure” of the sperm; the egg has no adventure. These videos represent a view of a persistent gendered …
The Relationship Of Fans’ Sports-Team Identification And Facebook Usage To Purchase Of Team Products, Caitlin Moyer, Jim Pokrywczynski, Robert J. Griffin
The Relationship Of Fans’ Sports-Team Identification And Facebook Usage To Purchase Of Team Products, Caitlin Moyer, Jim Pokrywczynski, Robert J. Griffin
College of Communication Faculty Research and Publications
Social media has become a regular direct marketing component for sports teams. This study explores the link between team identification and use of a professional sports team’s social-media channels. Questions to answer include, Does social media impact identification fans have with a team or vice versa? What does the amount of social-media use do to impact the relationship? Does this activity lead to increased sales of tickets and merchandise? Data collected by an Internet survey of fans of a professional baseball team show a positive relationship between team identification and use of the team’s Facebook page as well as to …
News Coverage Of U.S. Mothers Of Soldiers During The Vietnam War, Karen L. Slattery, Ana C. Garner
News Coverage Of U.S. Mothers Of Soldiers During The Vietnam War, Karen L. Slattery, Ana C. Garner
College of Communication Faculty Research and Publications
The press of World Wars I and II depicted patriotic mothers as Spartan-like in their support of the nation's war effort. During the Vietnam War, another maternal image emerged to share cultural space with the Spartan mother, that of the goddess Thetis who objected to her son's participation in the Trojan War. This alternative maternal symbol more closely resembles the archetypal image of the peacetime good mother, who cares for her children and resists sending them into harm's way. This study documents coverage of maternal opposition to the Vietnam War against the backdrop of coverage of US mothers of soldiers …
Understanding History On Its Own Terms, John J. Pauly
Understanding History On Its Own Terms, John J. Pauly
College of Communication Faculty Research and Publications
No abstract provided.
Free To Inform: A Study Of Influences On Newswork At A National Public Radio Station, Kayla Parker
Free To Inform: A Study Of Influences On Newswork At A National Public Radio Station, Kayla Parker
Master's Theses (2009 -)
National Public Radio (NPR) has been a source for radio news programming since 1971. In 2014, there were more than 900 radio stations with a federally funded NPR license. When a station is granted its license and partial funding, it is given the mission to create objective and balanced content. Even with threats of defunding and waning audiences for all broadcast media, NPR continues to air news programs daily. This thesis examines how newsworkers at an NPR station interpret their jobs as journalists. In-depth interviews were conducted with seven NPR newsworkers at the same mid-sized station. The purpose of the …
Slipping Into Darkness: An Ideological Critique Of Racial Inequality Coverage In Milwaukee Newspapers, 2010-2014, Enrique Brown
Slipping Into Darkness: An Ideological Critique Of Racial Inequality Coverage In Milwaukee Newspapers, 2010-2014, Enrique Brown
Master's Theses (2009 -)
This ideological critique assessed mainstream and African American newspaper coverage on racial inequalities such as racial segregation and infant mortality in Milwaukee, Wisconsin, from 2010 through 2014. Employing Cultural Studies, Critical Race Theory, and Class Theory, this textual research analyzed the texts of 405 reports, columns, and editorials from The Milwaukee Journal Sentinel, Milwaukee's mainstream paper of record, and The Milwaukee Courier, the city's premier African American newspaper. The study discovered important convergences in the Courier and Journal Sentinel's portrayal of racial inequalities as indicators of a racially diseased city and nation. However, the research also revealed important differences in …
Toward An Ethical Model Of Effective Crisis Communication, Young Kim
Toward An Ethical Model Of Effective Crisis Communication, Young Kim
College of Communication Faculty Research and Publications
The goal of this study was to develop and demonstrate a new ethical model for crisis communication. This article examined the crisis communication practices as well as literature and found essential elements—what, how, and when—for ethical and effective crisis communication. Based on these three variables, a new three‐part model, the TTR Test, was proposed, utilizing three principles: Transparency (what), Two‐way symmetrical communication (how), and Right time (when). To investigate how the test can be applied to the real world, this article examined BP's crisis communication during the 2010 Gulf of Mexico oil spill.
Slim Truth: A Textual And Autoethnographic Analysis Of Celebrity Eating Disorder Coverage In People Magazine, Angela Michel
Slim Truth: A Textual And Autoethnographic Analysis Of Celebrity Eating Disorder Coverage In People Magazine, Angela Michel
Master's Theses (2009 -)
This thesis employs textual analysis and autoethnography to examine portrayals of celebrity eating disorders in People magazine. In it I seek to accomplish two goals: first, to reveal the story told by the entertainment news outlet about anorexia and bulimia, and second, to relate that story to the lived experience of illness and recovery. I discover that the magazine's narrative is reductive and simplistic, laced with half-truths and widely held myths about eating disorders. It depicts these disorders not as complex psychological conditions, but rather as behavioral and physical "battles" triggered by celebrity activities. The illness experience is portrayed as …
Subversive Humor, Chris A. Kramer
Subversive Humor, Chris A. Kramer
Dissertations (1934 -)
Oppression is easily recognized. That is, at least, when oppression results from overt, consciously professed racism, for example, in which violence, explicit exclusion from economic opportunities, denial of adequate legal access, and open discrimination perpetuate the subjugation of a group of people. There are relatively clear legal remedies to such oppression. But this is not the case with covert oppression where the psychological harms and resulting legal and economic exclusion are every bit as real, but caused by concealed mechanisms subtly and systematically employed. In many cases, those with power and privilege use cultural stereotypes in order to sustain an …
The Walking Deadwood? The Western And The Post-Apocalyptic Tale, Amanda R. Keeler
The Walking Deadwood? The Western And The Post-Apocalyptic Tale, Amanda R. Keeler
College of Communication Faculty Research and Publications
No abstract provided.
Risk Information Seeking And Processing Model, Sharon Dunwoody, Robert J. Griffin
Risk Information Seeking And Processing Model, Sharon Dunwoody, Robert J. Griffin
College of Communication Faculty Research and Publications
No abstract provided.
Tokens In A Man’S World: Women In Creative Advertising Departments, Jean M. Grow, Tao Deng
Tokens In A Man’S World: Women In Creative Advertising Departments, Jean M. Grow, Tao Deng
College of Communication Faculty Research and Publications
No abstract provided.
Creative Women In Peru: Outliers In A Machismo World, Marta Mensa Torra, Jean M. Grow
Creative Women In Peru: Outliers In A Machismo World, Marta Mensa Torra, Jean M. Grow
College of Communication Faculty Research and Publications
Gender segregation begins early and is reinforced within the workplace. Advertising creative departments appear to have extreme gender segregation with women representing just 20% of all those working within creative departments worldwide. Yet, creativity does not depend on gender. Thus, the underrepresentation of women is particularly troubling. In Peru women comprise 3% to 10.4% of all people working in advertising creative, which suggests the situation for creative women in Peru is dire. In order to understand this phenomenon, and with the hope of finding solutions, this study uses in-depth interviews to explore the experiences of Peruvian women working in advertising …