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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Changes In The Information Uses And Gratifications Of Virtual Communications For Kansas State Research And Extension Agents During The Covid-19 Pandemic, Katie E. Messerla, Katherine J. Starzec, Brandie Disberger, Elaine Johannes
Changes In The Information Uses And Gratifications Of Virtual Communications For Kansas State Research And Extension Agents During The Covid-19 Pandemic, Katie E. Messerla, Katherine J. Starzec, Brandie Disberger, Elaine Johannes
Journal of Applied Communications
Kansas State Research and Extension (KSRE) staff have experienced many changes due to the COVID-19 pandemic such as remote work requirements and technology adaptations. The purpose of this study was to determine changes in the use of virtual communications used by K-State Research and Extension agents’ internal communications as a result of the COVID-19 pandemic. This study was guided by uses and gratifications theory to understand Extension agents’ intensity of use of virtual communications channels for internal communications and the effectiveness of virtual communication channels for workplace communication needs. Through a quantitative Qualtrics survey (n = 99) with a …
What Now: The Role Of Attitude And Communicative Actions When Making Decisions During A Disease Crisis, Ashley Mcleod-Morin, Lauri Baker, Angela B. Lindsey, Lisa K. Lundy, Ricky Telg
What Now: The Role Of Attitude And Communicative Actions When Making Decisions During A Disease Crisis, Ashley Mcleod-Morin, Lauri Baker, Angela B. Lindsey, Lisa K. Lundy, Ricky Telg
Journal of Applied Communications
During a crisis such as the COVID-19 pandemic, organizations often communicate about a risk to encourage people to take particular protective actions, and the decision-making process about protective actions can be especially complex. It is important to determine how organizations can encourage specific behaviors and, as such, this study sought to investigate how attitudes and communicative actions influenced behavior related to recommendations from the CDC during the COVID-19 pandemic. To address the purpose of this study, an online quantitative survey was distributed to United States residents during the COVID-19 pandemic. Results from this study reveal that attitude and transmission and …
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
Journal of Applied Communications
The COVID-19 pandemic encouraged some beef producers to market their products directly to consumers. For many consumers the idea of buying beef products from local sources is appealing. Relationship management theory framed this study, as beef producers used relationship building as a path to product promotion. This study explored Oklahoma beef producers’ perceptions of changes that have occurred in direct-to-consumer marketing and consumer communications in the beef industry during the COVID-19 pandemic using semi-structured interviews. This study consisted of 16 participants found via snowball sampling. Participants were Oklahoma cattle ranchers over 18 years old who used one or more channels …
Examining The Influences Of Covid-19 Information Avoidance And Uncertainty On Perceived Severity Of The Pandemic: Applications From The Health Belief Model And Weick’S Model Of Organizing, Xuewei Chen, Jati Ariati, Ming Li, Gary Kreps
Examining The Influences Of Covid-19 Information Avoidance And Uncertainty On Perceived Severity Of The Pandemic: Applications From The Health Belief Model And Weick’S Model Of Organizing, Xuewei Chen, Jati Ariati, Ming Li, Gary Kreps
Health Behavior Research
Public health responses to the COVID-19 pandemic have been insufficient at keeping the virus from spreading rapidly and threatening public health around the globe. Not only has society been challenged by biomedical issues of disease contagion, infection, morbidity, and mortality, but has also confronted complex cognitive challenges to making sense of this health threat, especially related to accurately evaluating and responding appropriately to the severity of the pandemic. Perceived severity is an important cognitive factor associated with public willingness to adopt needed prevention, protection, and treatment behaviors for responding to serious health risks, like COVID-19. Information avoidance and uncertainty are …
Health Behaviors And Pandemics, Jay E. Maddock, Anna Greer
Health Behaviors And Pandemics, Jay E. Maddock, Anna Greer
Health Behavior Research
Human health behaviors are essential to reducing the spread and impact of pandemics. However, most behavioral scientists do not work in the area of pandemics given the infrequency of their occurrences. This editorial examines relevant health behavior theories, in particular the precaution adoption process model, and how these apply to the COVID-19 pandemic.