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Social and Behavioral Sciences Commons

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Communication

James Madison University

Masters Theses, 2010-2019

Campaign

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Full-Text Articles in Social and Behavioral Sciences

Let’S Chat: Willingness To Communicate And The Development Of A Destigmatizing Campaign, Ethan D. Smith May 2015

Let’S Chat: Willingness To Communicate And The Development Of A Destigmatizing Campaign, Ethan D. Smith

Masters Theses, 2010-2019

Abstract

Low treatment rates for depression are commonly observed among young adults of typical college age in particular. Fear of social judgement makes stigma a commonly identified barrier to depression treatment. What is unclear is how the willingness of university students to communicate about depression may influence or be influenced by stigma. Guided by the Theory of Planned Behavior and the Health Belief Model, the present thesis investigates the stigma attitudes of students toward depression, as well as their willingness to communicate about depression. To do this, an online survey was conducted with depression stigma scales and adapted willingness to …