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Social and Behavioral Sciences Commons™
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Articles 1 - 19 of 19
Full-Text Articles in Social and Behavioral Sciences
Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner
Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner
Honors College Theses
Modern advancements in machine learning are transforming the technological landscape, including information architecture within user experience design. With the unparalleled amount of user data generated on online media platforms and applications, an adjustment in the design process to incorporate machine learning for categorizing the influx of semantic data while maintaining a user-centric structure is essential. Machine learning tools, such as the classification and recommendation system, need to be incorporated into the design for user experience and marketing success. There is a current gap between incorporating the backend modeling algorithms and the frontend information architecture system design together. The aim of …
Audience Perceptions Of Social Issues In Contemporary Theatre, Gabrielle Reilly
Audience Perceptions Of Social Issues In Contemporary Theatre, Gabrielle Reilly
Honors College Theses
The following study identified ways in which social issues were present in contemporary theatre and the subsequent productions designed for an audience ranging in identifying demographics through a collegiate production of Marian, or the True Tale of Robin Hood. Participants involved in the show through technical roles or onstage roles (N - 6) were interviewed about their experiences with the social issues presented in the play prior to and as a result of their involvement. Participants that were in attendance of the show over the course of four production dates (N - 67) were anonymously surveyed and answered questions on …
Disproportionate Discourses: Analyzing The Media’S Coverage Of Police Brutality, Tatyanah Santiago
Disproportionate Discourses: Analyzing The Media’S Coverage Of Police Brutality, Tatyanah Santiago
Honors College Theses
This thesis examines how the media covers fatal confrontations between minorities and the police. Since the media is a primary vehicle for interpreting events as they unfold, it is important to recognize the ways news coverage frames these violent encounters. This paper focuses specifically on the death of Michael Brown in Ferguson, MO in August 2014 and George Floyd’s murder in Minneapolis, MN in May 2020. News articles from The New York Times, The Washington Post, Fox News, and CNN were analyzed to see how authority narratives, witness narratives, and character depictions were reported. Three theoretical lenses (Critical Race …
Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball
Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball
Honors College Theses
Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Honors College Theses
This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …
Framing Of The Texas Snowstorm On Twitter, Colton S. Kovach
Framing Of The Texas Snowstorm On Twitter, Colton S. Kovach
Honors College Theses
This study investigates Framing Theory as it pertains to Twitter as the modern social sphere for communication and acquisition of news. There isn’t much work examining how the news frames the cause of global climate change on Twitter. This paper aims to study how five notable news publishers of different media political biases communicate through Twitter about the Texas Snowstorm that occurred in February, 2021. Through a content analysis of 119 tweets regarding a climate change induced storm of record-breaking, freezing temperatures; this study reveals the news’s fixation on the effects of the issue instead of the causes.
Social Media’S Impact On One’S Mental, Physical, And Emotional Well-Being, Alexandria J. Shearer
Social Media’S Impact On One’S Mental, Physical, And Emotional Well-Being, Alexandria J. Shearer
Honors College Theses
Social media is widely used in users’ daily lives and is deeply embedded in the world of technology. Cellular devices and their applications have shown primarily negative effects on individuals’ lives. Studies have shown a lower self-esteem in young adults addicted to their smartphone (Aznar-Díaz, et al., et al. 2020). Another study highlighted the reactions to creating one’s own content versus the implications of consuming content. Individuals who created more than they consumed reported a higher level of self-esteem (Hygen, et al., 2021). While there were many studies regarding social media and wellness of young adults, there were gaps in …
Language Barriers In The U.S.: Exploring The Protection Of Human Trafficking Victims Whose Native Language Is Spanish, Rachel Klien-Hart
Language Barriers In The U.S.: Exploring The Protection Of Human Trafficking Victims Whose Native Language Is Spanish, Rachel Klien-Hart
Honors College Theses
Human trafficking exists as a multi-billion-dollar industry that impacts millions of people around the world, mainly targeting vulnerable populations. In the United States, one vulnerable population includes non-English speaking victims trafficked for labor, agriculture, domestic, or sex purposes. Protecting trafficking victims involves providing justice, medical assistance, identification, therapy, rehabilitation, and reintegration tools which often falls within the purview of nonprofit organizations. Research on human trafficking has underscored language barriers as a key obstacle in the protection of trafficking victims. However, little is known about the role of language barriers in the nonprofit sector, and specifically the experiences of nonprofit organizations …
The Gay Agenda: Being Accepted In Children’S Media, Tiffany Wells
The Gay Agenda: Being Accepted In Children’S Media, Tiffany Wells
Honors College Theses
For many LGBTQ+ children, there is a lack of representation of their identities in the television shows they see growing up. We turn to objects, like television characters, to help “find our way,” which becomes limited for individuals who are part of the minority (Ahmed 1). When television shows reflect a variety of lived experiences, they can increase cultural competence in their viewers. While LGBTQ+ representation in children’s media has increased, it is still difficult to implement such representation. This thesis we will discuss three shows, Gravity Falls, Steven Universe, and The Owl House, that have struggled with the implementation …
Generation Z’S Proclivity For Technological Communication: An Exploration Into Its Effects On Employers’ Perceptions Of Gen Z And The Intergenerational Workplace, Hannah G. Whitehead
Generation Z’S Proclivity For Technological Communication: An Exploration Into Its Effects On Employers’ Perceptions Of Gen Z And The Intergenerational Workplace, Hannah G. Whitehead
Honors College Theses
Gen Z’s proclivity for digital communication may be putting them at a disadvantage when shifting into professional settings. Generation Z is inclined to communicate differently than Millennials and Generation Y, the two generations that currently make up the largest percentage of the job market. The idea that Gen Z’s future employers prefer different styles of communication creates the risk of negatively influencing these employers’ perceptions of Gen Z’s professionalism and workplace capabilities. By interviewing 12 internship supervisors from varying industries amidst the Southeast who belong to Generations X and Y, the author explores the difference in communication styles between Generation …
#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill
#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill
Honors College Theses
In the age of social media networking and online dating, interpersonal communication has evolved. Today’s young adults have grown up during the evolution of social media. Social Penetration Theory (SPT) proposes that interpersonal relationships develop through self-disclosure (Punyanunt-Carter, 2019). As we move from public to more private information in the process of self-disclosure, we develop deeper and closer interpersonal relationships. The purpose of this study is to analyze attraction, perceived authenticity, and relational development on social media through the SPT lens. I argue that Twitter is a popular social media platform that encourages user authenticity and that social media users …
The New Open Forum: Social Media Use In Georgia Gubernatorial Elections, John Mack
The New Open Forum: Social Media Use In Georgia Gubernatorial Elections, John Mack
Honors College Theses
In 2018, Georgia saw one of the most contested elections in recent memory with Brian Kemp narrowly defeating Stacey Abrams. As a part of that election, social media would play a critical role in how campaigns are run. This thesis takes a look at previous literature on voter turnout and social media. This thesis asks: How did the campaigns use social media to spread their message, and in what stage of the election was social media most effective? To answer that question this thesis features a content analysis of Facebook posts and Tweets from the 2018 elections compared to posts …
Gangsta Rap And The Trapped Mentality, Mikalah M. Guyton
Gangsta Rap And The Trapped Mentality, Mikalah M. Guyton
Honors College Theses
This research paper provides historical background into the evolution of Hip Hop culture and further investigation into the evolution and foundation of Gangsta Rap music. Throughout this investigation, five recurring fundamental themes are recognized through patterns presented by its pioneers. The five themes that are addressed within this subgenre include: (1) masculinity, (2) respect, (3) violence and retaliation, (4) misogyny, and (5) wealth. As Gangsta Rap emerged into popular culture, it became socially acceptable to exploit issues and limitations experienced within African American communities. In turn, Gangsta rappers overcame limitations typically experienced by black males. In what follows I will …
Adolescent Male Behaviors As Portrayed In The Disney Sitcom Hannah Montana, Erin T. Maurer
Adolescent Male Behaviors As Portrayed In The Disney Sitcom Hannah Montana, Erin T. Maurer
Honors College Theses
This research project uses content analysis to examine themes related to toxic masculinity and misogyny in the sitcom Hannah Montana. In particular, the sitcom’s child character Rico Suave is shown to be misogynistic when interacting with women. There is little literature on the topic of representation of toxic masculinity as shown in child characters, but there are many examples in modern media, such as the trope of the child being attracted to the babysitter, the lifeguard, and the friend of an older sibling. Using similarly-formatted transcripts from seasons two, three, and four, I pulled all lines of dialogue and stage …
Silence As A Strategy, Jarvis L. Steele
Silence As A Strategy, Jarvis L. Steele
Honors College Theses
Understanding the struggle that is peaceful protest is a task that has two unexplored components. The first is how leaders of political movements and protest groups are able to influence the masses to not waiver in their non-violent, peaceful approach. The second is how political groups learn from the failures and successes of the previous campaigns. We are given these circumstances where governmental violence and abuse would normally lead to a retaliatory response from groups, but in order to maintain the fidelity of the movement leaders of these political protests have to protect the nonviolent approach. These are instances where …
The Importance Of Music Festivals: An Unanticipated And Underappreciated Path To Identity Formation, Kimberly F. Rudolph
The Importance Of Music Festivals: An Unanticipated And Underappreciated Path To Identity Formation, Kimberly F. Rudolph
Honors College Theses
The purpose of this study is to understand and explain the growing popularity of music and art festivals around the world. Music festivals are events consisting of a variety of bands and musical artists performing shows, on numerous stages, over a period of days to a large audience in outside and inside venues. Through field research, participant-observation, personal interviews, and survey research at the 2015 Bonnaroo Music and Arts Festival, this study suggests that they are much more than simple entertainment venues. Because humans desire to belong and music functions in the capacity as a global language, music festivals are …
A Study Of The Media's Portrayal Of The Measles Outbreak, Ashley K. Lawrence
A Study Of The Media's Portrayal Of The Measles Outbreak, Ashley K. Lawrence
Honors College Theses
This thesis project examines how social media was used during the measles outbreak in the United States from February 1, 2015-April 30, 2015. This content analysis research project will examine social media, specifically Twitter and Facebook, on the basis of the Center for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The media outlets will be observed in order to determine the context of the measles outbreak, and the responses from the public (positive and negative) about how they felt or reacted to the information. In order to examine the social media outlets, research from the CDC …
A Content Analysis Of The Mpaa Rating System And Its Evolution, Cesar A. Perez
A Content Analysis Of The Mpaa Rating System And Its Evolution, Cesar A. Perez
Honors College Theses
This thesis analyzes the content within PG-13 and R-rated films from 1984, 1994, 2004, and 2014 to determine if there is any indication of ratings creep. Ratings creep is a term used to describe the increase of adult content in movies; especially in movies aimed at a younger audience. The film industry since the beginning has had to adapt to an ever-changing society. From small silent pictures to big-budget digital productions the film industry has evolved into what it is today, a statement of freedom of expression. It is this freedom of expression, however, that has placed the industry in …
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Honors College Theses
Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …