Social and Behavioral Sciences Commons^™

Print Media's Treatment Of Corporate-Named Stadiums Vs. Historically-Named Stadiums In Major-League Baseball Game Stories., Donald Ray Armstrong

Electronic Theses and Dissertations

This study examined the use of historical names vs. corporate names of stadiums by newspapers in Major League Baseball game stories. The study includes a sample of stories from seven major league teams from the first season that each team played in a corporate-named stadium after playing the preceding year in a historically-named park. A content analysis of 725 newspaper articles was performed. The hypotheses and exploratory questions tested the frequency of use comparing the corporate name to the historical name and also examined where in the sports section the names were appearing and where the names were being used …