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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
And Now A Punch, Kick, And Slap From Our Sponsors: A Content Analysis Of Aggression In Network Television Commercials., Robert C. Carpenter
And Now A Punch, Kick, And Slap From Our Sponsors: A Content Analysis Of Aggression In Network Television Commercials., Robert C. Carpenter
Electronic Theses and Dissertations
While the violent content of television news and entertainment programs has been widely documented, commercials have been rarely scrutinized for aggressive traits. This study sought to improve on this situation and gather additional data about television commercial violence. Because commercials make up 25 percent of each network hour of programming, the potential for exposure to violent content may be even greater than previously believed. To explore this issue, a content analysis was conducted of 2,162 prime-time television commercials on three major networks: ABC, CBS, and NBC. The sample was coded with a scheme developed by Anu Mustonen and Lea Pulkkinen …
Stereotypes Of Arab And Arab-Americans Presented In Hollywood Movies Released During 1994 To 2000., Yasmeen Elayan
Stereotypes Of Arab And Arab-Americans Presented In Hollywood Movies Released During 1994 To 2000., Yasmeen Elayan
Electronic Theses and Dissertations
Stereotypes routinely appear within Hollywood films. This study focuses on films released from 1994-2000 that feature Arab/Arab-American characters. A literature analysis reviewed the use of stereotypes in other portrayals of Arab/Arab-American characters. A qualitative analysis of six movies examined specific characteristics that were displayed by Arab/Arab-American characters. These characteristics included speaking with an accent, traditional/native attire, acts of hostility and aggression, affiliation with terrorism, and whether they were depicted as victimizers or victims. These films were selected in order to demonstrate the frequent existence of negative portrayals in popular films prior to 9/11. A primary coder, the author, analyzed 108 …
Look Younger, Lose 10 Pounds, And Influence Your Audience: A Content Analysis Of Popular Men's And Women's Magazine Cover Blurbs And The Messages They Project To Their Readers., Rhajon Noelle Colson-Smith
Look Younger, Lose 10 Pounds, And Influence Your Audience: A Content Analysis Of Popular Men's And Women's Magazine Cover Blurbs And The Messages They Project To Their Readers., Rhajon Noelle Colson-Smith
Electronic Theses and Dissertations
This research examined cover blurbs on popular men’s and women’s magazines and the messages they communicate to their readers about women. The content analysis looked at the covers of Esquire, Gentlemen’s Quarterly, Vogue, and Good Housekeeping from 1999 through 2003 to see what these magazines were cultivating and framing through their cover text during the time surrounding the new millennium. The women’s magazines examined promoted gendered messages, messages encouraging an idealistic or unattainable ideal of women, to their readers more so than the men’s magazines researched. There also appeared to be an increase of gendered messages in the men’s and …