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Social and Behavioral Sciences Commons™
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- Social media (2)
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Articles 1 - 12 of 12
Full-Text Articles in Social and Behavioral Sciences
The Parasocial Experiences Of Twitch Streamers, Ashley Adamian
The Parasocial Experiences Of Twitch Streamers, Ashley Adamian
Theses and Dissertations
The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …
"But Why Facebook?" Why And How Local Nonprofit Organizations Use Facebook Compared To Other Social Media, Tyisha S. Landers
"But Why Facebook?" Why And How Local Nonprofit Organizations Use Facebook Compared To Other Social Media, Tyisha S. Landers
Theses and Dissertations
Social media marketing has proven to be immensely beneficial in providing a mostly free, accessible way to inform people and carry out campaigns. For nonprofits, social media platforms provide a channel to reach large audiences quickly, efficiently, and engagingly. How social media is used by nonprofit organizations – especially medium to small-scale organizations – plays a huge factor in their social media success. This factor can affect followers’ attitudes, perceptions, knowledge, and behavior toward the brand, which consequently affects the engagement level. To better understand how nonprofits use social media, in this study, the researcher will interview social media managers …
Branding & Marketing Strategies For Silver Linings Personal Care Home Llc., Kalicia R. Thomas
Branding & Marketing Strategies For Silver Linings Personal Care Home Llc., Kalicia R. Thomas
Theses and Dissertations
No abstract provided.
Viewers' Attitudes Towards Analytical And Traditional Commentary Styles In Baseball Broadcasts: A Quasi-Experimental Study, Michael Menhart
Viewers' Attitudes Towards Analytical And Traditional Commentary Styles In Baseball Broadcasts: A Quasi-Experimental Study, Michael Menhart
Theses and Dissertations
This study investigates the attitudes of college and non-college athletes on analytical and traditional commentary styles during baseball broadcasts. The attitudes tested were satisfaction and likelihood to watch again (retention). The experiment had two data collection sessions for the athletes and non-athletes where they were exposed to either analytical or traditional commentary. The exposure came through the reading of a fictional scrip based on each style and then the participants were asked to answer questions to test their satisfaction and retention. Through a comprehensive analysis, including independent sample t-tests and two-way ANOVA, the findings revealed a significant main effect for …
"Maybe I Shouldn't Have Worn Such High Heels" Examining Self-Presentation Expectations For Corporate Women Using Communication Theory Of Identity, Taylor E. Mack
Theses and Dissertations
The present study examines how corporate women use self-presentation in the workplace to communicate professionalism. The study utilizes Communication Theory of Identity (CTI) to consider the self-presentation experiences of corporate women. CTI identifies four identity layers: personal, relational, enacted, and communal, which interact and influence each other as individuals attempt to define themselves. Through semi-structured, in-depth interviews with corporate women, the present study found the following results: women often receive communication regarding self-presentation standards from peers rather than formal policies, self-presentation expectations have become more casual and diverse, women still encounter challenges resulting in the need to (re)negotiate their identity, …
Impact Of Social Media On The Mental Health Of College Student Athletes, Maria Blasco Maurici
Impact Of Social Media On The Mental Health Of College Student Athletes, Maria Blasco Maurici
Theses and Dissertations
This thesis explores the influence of social media on the mental health of college student-athletes. With the adoption of social media platforms and the challenges faced by college student-athletes, understanding the implications of social media usage becomes a priority. This study examines the potential positive and negative effects of social media on the mental health of collegiate student-athletes and considers the role of social media in shaping their self-perception and identity. By comparing with existing research and conducting qualitative and quantitative analysis, this thesis aims to find answers on the relationship between social media and the mental health of college …
Examining The Needs Of First-Generation Students, Ashley A. Mayer
Examining The Needs Of First-Generation Students, Ashley A. Mayer
Theses and Dissertations
First Generation Students at Columbus State University identify as having a lack of resources that are helpful to them. This research paper analyzes the problems faced by first generation college students at Columbus State University. These needs were assessed using an electronic survey that was distributed to first generation students. The proposed goals are based around supporting the academic and social well-being of FGS at CSU. A set of strategies and tactics are proposed for reaching these goals.
A Rhetorical Approach To Greek Life Scandal, Mark M. Yanoschik
A Rhetorical Approach To Greek Life Scandal, Mark M. Yanoschik
Theses and Dissertations
This thesis examines the incident of Sigma Alpha Epsilon as a case study to analyze the rhetorical strategies that seek to restore an organization’s public image in the face of grave public offense. This thesis demonstrates how SAE national headquarter de-emphasize the idea of “tradition” that grounds its organizational character in order to avoid generalization from the public regarding the racism demonstrated by the University of Oklahoma chapter. By doing so, SAE reconstructs its image as a national organization that was misrepresented by the inappropriate and public actions of a few members. Understanding how apology works allows us to become …
Unleashed From The Shackles: Modern Media's Portrayal Of Mental Illness: United States Of Tara, Kayla Brown
Unleashed From The Shackles: Modern Media's Portrayal Of Mental Illness: United States Of Tara, Kayla Brown
Theses and Dissertations
Instead of judging people with mental illness, TED's All Kinds of Minds provided an avenue for people to learn about those who struggle with mental illness along with their success stories too.
Defining Leadership: Understanding Desired Traits Of Leaders, Alex Acton
Defining Leadership: Understanding Desired Traits Of Leaders, Alex Acton
Theses and Dissertations
What do people want from leaders? That question has been asked for generations. In recent history, a huge growth in leadership studies has produced a wealth of information on this topic, but because of the multitude of publications, there are now many competing schools of thought about what qualities make a great leader. This paper seeks to understand the qualities that people look for in leaders and to understand if any consistent patterns emerge from these desired traits. This is done through two avenues. Firstly, a survey of the existing leadership publications in several different established leadership genres provides an …
Internet-Mediated Communication: Publicly Interpersonal, Katharine A. Cannella
Internet-Mediated Communication: Publicly Interpersonal, Katharine A. Cannella
Theses and Dissertations
A thesis on communication between individuals as mediated by the Internet, concluding that certain types of messages are interpersonal as well as public in nature. Away messages and blogs are examined as evidence that Internet- mediated interpersonal communication is a new context. The researcher determines that Internet-mediated communication (IMC) results in several communicative adaptations unique to this medium and that significance lies within the development of extended interpersonal relationship through the creation and expansion of online social networks.
Ethical Leadership And Communication, Jacquelynne Jordan
Ethical Leadership And Communication, Jacquelynne Jordan
Theses and Dissertations
This analysis of leadership and communication research argues that effective leadership is manifested through the ethical communication a leader practices with group members. This paper approaches leadership as an interactional process and corroborates this view with supporting research and theory from the fields of business and communication. Ethical communication is used as a framework for how groups can communicate more effectively. A review of extant literature concluded that effective leadership does not exist with the leader's hands alone, but is created through communication and interaction within the group. Findings indicated that the more effective and productive managers approach their positions …