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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Emotional Responses To Opioid Public Service Announcements; Testing Trait Empathy’S Impact On Message Processing And Attitude Change, Olivia D. Cohen
Emotional Responses To Opioid Public Service Announcements; Testing Trait Empathy’S Impact On Message Processing And Attitude Change, Olivia D. Cohen
ETD Archive
Addiction to opioids, including abusing prescription pain killers and using heroin, is on a dramatic rise in the United States. Communities across the country are in the process of adapting new ways of addressing the issue, which have been met with significant opposition from the general public. This study examined the impact an individual’s trait empathy has on whether persuasive public service announcements (PSAs) dealing with opioid addiction will be processed centrally or peripherally. Empathy has evolved, growing from an emotional experience, to a cognitive ability, to a function of both emotional and cognitive elements that can work both independently …
A Qualitative Investigation Into The Active Level Of Perception Of Dissociation Of Source From Content Under Narrative Conditions, William J. Weaver
A Qualitative Investigation Into The Active Level Of Perception Of Dissociation Of Source From Content Under Narrative Conditions, William J. Weaver
ETD Archive
This thesis explores what media users perceive about the authors and creators of narrative media based solely on the content of that media itself. It contrasts traditional notions of source credibility (established via rhetoric or debate) versus models of media effects which exert themselves through mere exposure to message, and where a direct evaluation of the message source may be neither salient nor possible. A sample of nine undergraduates were individually interviewed in order to investigate the thematic trends associated with the perceptions of credibility and of authorial source while exposed to narrative. The interviews gave rise to the notion …