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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Crisis (2)
- Message framing (2)
- Rhetoric (2)
- Social media (2)
- 4-H (1)
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- 4-H Youth Development (1)
- African American (1)
- Aquatic invasive species (1)
- Beverage preferences (1)
- COVID-19 (1)
- Collaborative management (1)
- College students (1)
- Communicating evaluation results (1)
- Communication (1)
- Contemporary Criticism (1)
- Cultivation theory (1)
- Dairy (1)
- Deepwater horizon (1)
- Digital mapping (1)
- Education (1)
- Edward Snowden (1)
- Facebook (1)
- Farm theater (1)
- Farmers markets (1)
- Fish disease (1)
- Food Insecurity (1)
- Food Systems (1)
- George Orwell (1)
- Grandparents raising grandchildren (1)
- Great Lakes region (1)
- Publication Type
Articles 1 - 15 of 15
Full-Text Articles in Social and Behavioral Sciences
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo
The Journal of Extension
We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.
A Case Of Shifting Focus Friction: Extension Directors And State 4-H Program Leaders’ Perspectives On 4-H Lgbtq+ Inclusion, Jeremy Elliott-Engel, Donna Westfall-Rudd, Eric Kaufman, Megan Seibel, Rama Radhakrishna
A Case Of Shifting Focus Friction: Extension Directors And State 4-H Program Leaders’ Perspectives On 4-H Lgbtq+ Inclusion, Jeremy Elliott-Engel, Donna Westfall-Rudd, Eric Kaufman, Megan Seibel, Rama Radhakrishna
The Journal of Extension
Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at …
How “Interested” Criticism Fueled The Formulation Of Nineteen Eighty-Four’S Cultural Afterlife, John Cameron Bosch
How “Interested” Criticism Fueled The Formulation Of Nineteen Eighty-Four’S Cultural Afterlife, John Cameron Bosch
All Theses
George Orwell’s Nineteen Eighty-Four carries a “cultural afterlife” as a result of “interested” criticism, which has a set political/practical barometer or motive. While everyone agrees that the novel presents a frightening dystopia, many also consider it a prophetic piece that illuminates the possible corruption of executive power of a nation thanks to this cultural afterlife; the modern and popular term “Orwellian” resulted from these sorts of analyses and have only escalated in the years since its inception. As a result, within the past decade, multiple scholars, analysts, and journalists have referenced Orwell’s novel as a factual representation of this executive …
Cultivation 2.0: The Mediated Environment As Message In The 21st Century, Chelsea Slack
Cultivation 2.0: The Mediated Environment As Message In The 21st Century, Chelsea Slack
All Dissertations
It is hard to deny social media and its omnipresence is affecting users. What’s more, the online mediated environment is becoming increasingly diverse, with more social media platforms being created and used each year. What is social media doing to us? How do different platforms affect views of users? To answer these questions, this study applied cultivation theory to the mediated environment, which included the social media platforms of Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok. With 413 respondents, the results of this study indicated that Facebook consumption is related to first order cultivation effects, and non-Facebook platforms contribute to …
They Say, We Say: A Standpoint Analysis Of Stay-At-Home Mothers’ Engagement With Public Discourse, Ayesha Tanzila
They Say, We Say: A Standpoint Analysis Of Stay-At-Home Mothers’ Engagement With Public Discourse, Ayesha Tanzila
All Theses
The purpose of this research was to study stay-at-home mothers’ engagement with the prevailing discourse surrounding them. Staying home and engaging in "invisible and unpaid" labor has led this group of mothers to be out of public sight and somewhat voiceless. Thus, public discourse about SAHMs without significant input by SAHMs has resulted in a monolithic and static identity. Using standpoint analysis as the theoretical framework and textual analysis as the methodology, I have analyzed opinion pieces written by SAHMs, published on popular magazine portals, and on their blogs, through which they attempt to navigate this public depiction of themselves. …
A Five-Step Stakeholder Communication Plan For More Effective Natural Resource Management, Hannah O. Brown, Susan K. Jacobson, Marcy Cockrell, Jessica Sutt, Katherine Allen, Amy Copeland
A Five-Step Stakeholder Communication Plan For More Effective Natural Resource Management, Hannah O. Brown, Susan K. Jacobson, Marcy Cockrell, Jessica Sutt, Katherine Allen, Amy Copeland
The Journal of Extension
Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal residents and a review of relevant literature. By incorporating stakeholder input throughout the planning and implementation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.
Integrating Underutilized Black Volunteers In 4-H Youth Development Programs, Maurice Smith Jr., Shannon Wiley
Integrating Underutilized Black Volunteers In 4-H Youth Development Programs, Maurice Smith Jr., Shannon Wiley
The Journal of Extension
4-H Youth Development prides itself on providing essential resources to reach underserved minority populations. 4-H provides programming and professional development for volunteers to include diverse hands-on training, and cultural competency workshops. This article provides best practices for the inclusion of African American volunteers in 4-H programming efforts that could help extension educators better understand the need to include minority volunteer roles and responsibilities. These strategies include strengthening diverse volunteer make-up, increasing participation and trust among African American youth, and engaging volunteers working in educational organizations that could provide real world experiences for youth.
Designing Educational Newsletter Interventions: An Example That Supported Grandfamilies’ Physical Wellness Needs, Priscilla Brenes, Mary Meck Higgins
Designing Educational Newsletter Interventions: An Example That Supported Grandfamilies’ Physical Wellness Needs, Priscilla Brenes, Mary Meck Higgins
The Journal of Extension
Effective newsletters have theory-based content and designs tailored to their readers and offer limited-cost community-level approaches to providing helpful, relevant, and engaging information. In accordance with this, we offer an example of a newsletter intervention that supported grandfamilies’ physical wellness needs. Six issues of a brief mail-delivered newsletter were sent yearly for up to 5 years to low-income custodial grandparents. In evaluating the newsletter, most respondents reported reading it, discussing its information, and having greater awareness, knowledge, and motivation or confidence regarding wellness recommendations. Furthermore, 91% described improving 1 or more of their grandfamilies’ cooking, eating, or physical activity practices.
Farm Dinner Theater: Improving Health And Safety For Farm Families, Deborah B. Reed, Debra Mccallum, Eileen Legault
Farm Dinner Theater: Improving Health And Safety For Farm Families, Deborah B. Reed, Debra Mccallum, Eileen Legault
The Journal of Extension
This article provides a brief overview of Farm Dinner Theater (FDT), a novel intervention that positively influences the health and safety behaviors of senior family farmers and their family. The FDT uses principles of adult learning and engages the audience in conversations about their health and safety experiences. The FDT was developed through interdisciplinary community-engaged research and tested using a repeated measures design with 553 intervention and 317 comparison participants. Significant changes were reported and the FDT is now being used by Extension through the use of a toolkit developed by the project.
Understanding Milk Consumption Habits Among College Students In Order To Redesign Outreach, Stacey F. Stearns, Adam N. Rabinowitz
Understanding Milk Consumption Habits Among College Students In Order To Redesign Outreach, Stacey F. Stearns, Adam N. Rabinowitz
The Journal of Extension
College students consume less dairy milk than in the past. Increased competition in the beverage aisle influences their choices. However, much of the population is not meeting the recommended intake guidelines for calcium. A survey of undergraduate college students with university dining plans focused on milk consumption habits, beverage choices, and student attitudes toward healthful foods and nutrition. Results are guiding Extension program educational outreach campaigns to college students. By focusing on the healthful and nutritional benefits of milk, Extension educators could increase consumption among college age consumers, and their long-term healthful outcomes.
Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse
Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse
The Journal of Extension
In this study, we tested frames Extension professionals could use to promote residential water conservation through social media. We randomly assigned Florida residents to view one of six visual messages with water conservation facts or stories and then measured willingness to engage with education programs and conservation behaviors. There were clear differences in message frame performance, but better performance was highly dependent on outcome metrics used. Therefore, we were unable to identify a preferred frame. These findings need to be further examined in an authentic social media environment to inform best practices in social media message framing for Extension professionals.
Disease And Disaster: Navigating Food Insecurity In A Community Affected By Crises During Covid-19, Andrew S. Pyle, Michelle Eichinger, Barry A. Garst, Catherine Mobley, Sarah F. Griffin, Leslie H. Hossfeld, Mike Mcgirr, Helen R. Saunders
Disease And Disaster: Navigating Food Insecurity In A Community Affected By Crises During Covid-19, Andrew S. Pyle, Michelle Eichinger, Barry A. Garst, Catherine Mobley, Sarah F. Griffin, Leslie H. Hossfeld, Mike Mcgirr, Helen R. Saunders
Publications
This exploratory study examines how a community experiencing food insecurity while navigating multiple crises can be a model to inform resources, processes, and systems supporting communities facing similar circumstances. Data for this study were collected from residents of a community in Oconee County, a rural county in the northwest corner of South Carolina experiencing pervasive food insecurity. The community was severely impacted by the onset of COVID-19 and further devastated by a tornado in mid-April. The area of the county that sustained the greatest damage from the tornado was the Utica Mill Hill community, home to the county’s most vulnerable …
Reading Memory: A Dual Heuristic Method For Interpreting Rhetorical Architectural Memory Texts, Diane Quaglia Beltran
Reading Memory: A Dual Heuristic Method For Interpreting Rhetorical Architectural Memory Texts, Diane Quaglia Beltran
All Dissertations
Memorials operate rhetorically, architecturally, and spatially as a written mode of remembrance. The rhetorical potential of memory texts has been discussed in rhetorical theory and includes the idea that the monuments and memorials are conveying something to someone for the purpose of influencing memory and remembrance of a place, person, or event. Still what makes them public, rhetorical, and architectural is not as clearly defined, so understanding only what the objects are saying and to whom misses the opportunity to more fully understand the ways in which they are rhetorical and architectural: rhetorical in their epideictic functions and kairotic possibilities, …
Fish Disease Outreach Messages: Testing Of Gain And Loss Frames, Erin L. Pavloski, Heather A. Triezenberg
Fish Disease Outreach Messages: Testing Of Gain And Loss Frames, Erin L. Pavloski, Heather A. Triezenberg
The Journal of Extension
Gain and loss framing has been used as a technique in risk communication to shape individuals’ behaviors in many fields. Our community-engaged research, conducted in partnership with the Michigan Department of Natural Resources (MDNR), experimentally tested five message frames to determine efficacy for outreach programs. We found: a) to increase risk perceptions of fish disease use a loss frame in a management context, b) to decrease risk perceptions of fish disease management use a gain frame in a disease context, and c) to motivate behavioral intentions for prevention and risk reduction use a gain frame in a disease context.
Finding Renewal In The Midst Of Disaster: The Case Of The Deepwater Horizon Oil Spill, Andrew S. Pyle, Robert R. Ulmer
Finding Renewal In The Midst Of Disaster: The Case Of The Deepwater Horizon Oil Spill, Andrew S. Pyle, Robert R. Ulmer
Publications
In 2010, the United States experienced the worst environmental disaster in its history. An explosion on a BP oilrig located in the Gulf of Mexico triggered the crisis. As a result, the United States coast guard and BP were charged with crisis communication in its response to the crisis. This essay provides an unprecedented examination and analysis of the communication experiences of public information officers who worked in the unified command center in Houma, Louisiana during the Deepwater Horizon oil spill response. The authors use the discourse of renewal theory to understand the communication practices and choices of the public …