Social and Behavioral Sciences Commons^™

An Intersectional Approach To Evaluating The Effectiveness Of Women’S Sexualized Body-Positive Imagery On Instagram, Megan A. Vendemia, Kyla N. Brathwaite, David C. Deandrea

Communication Faculty Articles and Research

Our work adopted an intersectional approach to investigate how women’s racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment (N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers’ impressions of self-interest, moral appropriateness, and body positivity. Results indicated that viewers generally responded more favorably to non-sexualized (vs sexualized) images: Participants reported less self-interested motivations for sharing, found the images more morally appropriate, and believed they were more …

Qanon Deconstructed: Faith And Lies, Sam Andrus

Student Scholar Symposium Abstracts and Posters

All prior categorizations of conspiracy theories fall short when applied to the system of belief known as QAnon. This paper first examines the previous literature that laid down a basis for understanding the nature of conspiracies and isolates aspects of the QAnon canon to delineate and test the predictors of belief. The data for this research were obtained from the 2020 wave of the Chapman Survey of American Fears (CSAF) conducted by the Earl Babbie Research Center at Chapman University. Layered crosstabulation tests and multiple linear regression results find that conspiratorial thinking outweighs partisanship when predicting QAnon belief. Strikingly, despite …

"Why This Post Now?" : Dramaturging Politics And Social Media, Kennedy Kemmerer

Student Scholar Symposium Abstracts and Posters

Political events have always been influenced by the media, but social media has provided a much stronger influence than the typical newspaper or radio. Users of social media accounts (Instagram, Twitter, Facebook, TikTok, etc.) have the opportunity to share whatever they want, to whoever they want, whenever they want. While social media has given immense opportunity for artists and creators alike, it has also given way for creators to participate in uninformed performance, whether intended or not, with their content. Are social media consumers considering whether content, specifically political content, is actually true or are they accepting it at face …

The Dream Machine: The Convergence Of Hallucination And Content Creation, Com 304-03, Creative & Cultural Industries In Practice

Student Scholar Symposium Abstracts and Posters

Our research project focuses on how a social media campaign was designed and implemented to explore the ways in which people engaged with the ideas of dreams and hallucinations. Specifically, the class project involved working collectively, and in four dedicated groups, to build a dream machine. The four groups were: designers and creators, who constructed the dream machine; social media recorders, who developed a multi-platform media campaign for the project from inception to implementation, including documenting how the other groups worked and researched their areas; music composers who designed a soundtrack to accompany the machine; and multi-media poster designers, who …

The Student Athlete Wellness Portal: Translating Student Athletes’ Prescription Opioid Use Narratives Into A Targeted Public Health Intervention, Anne E. Pezalla, Hyejeong Choi, Francis Mckee, Michelle Miller-Day, Michael L. Hecht

Communication Faculty Articles and Research

Background and Objectives: The opioid epidemic has permeated all strata of society over the last two decades, especially within the adolescent student athletic environment, a group particularly at risk and presenting their own challenges for science and practice. This paper (a) describes the development of a web-based intervention called the Student Athlete Wellness Portal that models effective opioid misuse resistance strategies and (b) details the findings of a single-group design to test its effectiveness. Materials and Methods: Formative research included 35 student athletes residing in the United States, ages 14 to 21, who had been injured in their …

A Mixed Methodological Examination Of Older Adults’ Psychological Reactance Toward Caregiving Messages From Their Adult Children, Hannah Ball, Keith Weber, Alan K. Goodboy, Christine E. Kunkle, Christa L. Lilly, Scott A. Myers

Communication Faculty Articles and Research

This study extends psychological reactance theory (PRT) to family caregiving by exploring autonomy-threatening messages adult child caregivers use to gain compliance from older adult parents. Results of focus groups and interviews with older adult care recipients (Study One) and caregivers (Study Two) corroborated three types of autonomy-threatening messages, which were used to test PRT (Study Three). Older adults (N = 281) were randomly assigned a caregiving message and answered reactance-related survey questions. Results supported serial mediation: relative to an autonomy-supporting message, two types of autonomy-threatening messages (i.e., offering directives, expressing doubt) triggered greater freedom threat, which amplified reactance. In …

Positive Digital Communication Among Youth: The Development And Validation Of The Digital Flourishing Scale For Adolescents, Jasmina Rosič, Sophie H. Janicke-Bowles, Luca Carbone, Bojana Lobe, Laura Vandenbosch

Communication Faculty Articles and Research

Research has extensively studied the negative effects of digital communication on adolescents’ well-being. However, positive digital experiences and behavior in adolescence are still poorly understood. The recently developed Digital Flourishing Scale addresses this gap and focuses on the positive perceptions of a user’s experiences and behaviors in digital communication among adults. In this paper, we developed an adolescent version of this scale. Study 1 demonstrated the internal consistency of the scale and the same factor structure for adolescence as for adulthood: connectedness, civil participation, positive social comparison, authentic self-presentation, and self-control. Study 2 confirmed the identified factor structure with a …

The Impact Of Hpv Vaccine Narratives On Social Media: Testing Narrative Engagement Theory With A Diverse Sample Of Young Adults, Amy E. Leader, Michelle Miller-Day, Rikishi T. Rey, Preethi Selvan, Anne E. Pezalla, Michael L. Hecht

Communication Faculty Articles and Research

Rates of human papillomavirus (HPV) infection are highest in young adults, who can be vaccinated against HPV if they were not vaccinated as adolescents. Since young adults increasingly access health information on social media, we tested the impact of a social media campaign with narrative-based health information on intentions related to HPV vaccination. We also aimed to understand which ads resonated most with young adults and led to higher survey completion rates. We created social media posts featuring videos promoting HPV vaccination. We launched a sponsored ad campaign on Facebook to reach young women, ages 18–26, across the country. Participants …

A Large-Scale Sentiment Analysis Of Tweets Pertaining To The 2020 Us Presidential Election, Rao Hamza Ali, Gabriela Pinto, Evelyn Lawrie, Erik J. Linstead

Engineering Faculty Articles and Research

We capture the public sentiment towards candidates in the 2020 US Presidential Elections, by analyzing 7.6 million tweets sent out between October 31st and November 9th, 2020. We apply a novel approach to first identify tweets and user accounts in our database that were later deleted or suspended from Twitter. This approach allows us to observe the sentiment held for each presidential candidate across various groups of users and tweets: accessible tweets and accounts, deleted tweets and accounts, and suspended or inaccessible tweets and accounts. We compare the sentiment scores calculated for these groups and provide key insights into the …

How Conservative Media Influences Views On Illegal Immigration, Juhi Doshi

Student Scholar Symposium Abstracts and Posters

Conservative media sources tend to amplify antiimmigrant rhetoric on their news platforms. Relying on the 2021 Chapman Survey of American Fears, I examine how conservative media sources like FOX News may influence how likely one is to fear illegal immigration in comparison to someone who watches CNN. Data is sourced from questions that ask subjects how afraid they are of illegal immigration, where they get their news from, what their racial attitudes are, and their political affiliation. The topic of illegal immigration has been studied for years, however there is not much literature published on how media consumption can directly …

If A Tree Falls In The Forest: Presidential Press Conferences And Early Media Narratives About The Covid-19 Crisis, Masha Krupenkin, Kai Zhu, Dylan Walker, David Rothschild

Business Faculty Articles and Research

Throughout the COVID-19 crisis, as we confronted questions about social distancing, masking wearing, and vaccines, public safety experts warned that the consequences of a misinformed population would be particularly dire due to the serious nature of the threat and necessity of severe collective action to keep the population safe. Thus, the media and the political elites (e.g., President of the United States) who possess the power to set the information agenda around COVID-19 bear a huge responsibility for the general welfare. Through automated text analysis of complete transcripts of national cable, network, and local news, we explore their narratives surrounding …

Interpersonal Communication In Eye Care: An Analysis Of Potential Impacts On Cataract Surgery Candidates’ Expectations And Behaviors, Amy Hellem, Sara Labelle, Cynthia Matossian, Paul Karpecki

Communication Faculty Articles and Research

Purpose: To identify cataract surgery candidates’ knowledge, beliefs, desires and emotions as they relate to cataract surgery generally as well as to their behavioral intent to adhere to a doctor-recommended pre-surgical ocular surface prep routine designed to improve refractive outcomes and prevent surgical complications.

Methods: This national, noninterventional, cross-sectional, mixed methods survey included 278 US adults ages 65 and older with no history of cataract surgery in either eye.

Results: Only 20% of participants said they want to have cataract surgery, and even fewer (8%) said they wish they could have cataract surgery right away. Fear was the predominant emotion …

Manipulating Image Luminance To Improve Eye Gaze And Verbal Behavior In Autistic Children, Louanne Boyd, Vincent Berardi, Deanna Hughes, Franceli L. Cibrian, Jazette Johnson, Viseth Sean, Eliza Delpizzo-Cheng, Brandon Mackin, Ayra Tusneem, Riya Mody, Sara Jones, Karen Lotich

Engineering Faculty Articles and Research

Autism has been characterized by a tendency to attend to the local visual details over surveying an image to understand the gist–a phenomenon called local interference. This sensory processing trait has been found to negatively impact social communication. Although much work has been conducted to understand these traits, little to no work has been conducted to intervene to provide support for local interference. Additionally, recent understanding of autism now introduces the core role of sensory processing and its impact on social communication. However, no interventions to the end of our knowledge have been explored to leverage this relationship. This work …

Extending Psychological Reactance Theory To Include Denial Of Threat And Media Sharing Intentions As Freedom Restoration Behavior, Noel H. Mcguire, Hannah Ball

Communication Faculty Articles and Research

This study extends psychological reactance theory by examining denial of a public health threat and resistance toward media sharing as two novel types of freedom restoration. Participants (N = 220) were randomly assigned to watch a video advocating COVID-19 guidelines and completed an online survey assessing corresponding perceptions and behavioral intentions. Results of structural equation modeling supported the two-step model of reactance: greater perceived freedom threat was related to greater reactance, which in turn was linked to lower intentions to comply with COVID-19 guidelines, lower intentions to share the video with one’s online social network, and greater denial of COVID-19 …

Inspiration On Social Media: Applying An Entertainment Perspective To Longitudinally Explore Mental Health And Well-Being, Sophie Janicke-Bowles, Arthur A. Raney, Mary Beth Oliver, Katherine R. Dale, Danyang Zhao, Dominik Neumann, Russell B. Clayton, Alysia A. Hendry

Communication Faculty Articles and Research

The conditions under which social media use impacts well-being and mental health are complex. The current 10-day longitudinal quasi-experiment (student sample, N = 111) applied an entertainment theory lens to explore the effects of active posting and engaging with hedonic or inspiring Facebook content (vs. passive browsing) on young people’s eudaimonic well-being (levels of connectedness to humanity, love, compassion, presence of meaning) and mental health (anxiety and depressive symptoms). The results provide tentative evidence that finding and sharing inspiring content to a Facebook group increased love and compassion toward others over time. It also led to more compassion at the …