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Full-Text Articles in Social and Behavioral Sciences
Mass Media Messages, Myths And Martyrs: Analyzing "American Responds To Aids" Public Service Announcements, 1987-1992, Douglas J. Swanson
Mass Media Messages, Myths And Martyrs: Analyzing "American Responds To Aids" Public Service Announcements, 1987-1992, Douglas J. Swanson
Journalism
A brief narrative description of the journal article, document, or resource. Focusing on the federal government's efforts to educate the public to the dangers of Acquired Immune Deficiency Syndrome (AIDS), a study examined "America Responds to AIDS" public service announcements (PSA's) through a traditional rhetorical analysis (PSA characters, plot, pace, tone, and message design). Forty-four English-language television and radio PSA's produced under the "America Responds to AIDS" campaign were examined. Results indicated that the PSA's: (1) support cultural stereotypes of male carriers and female victims; (2) used inexplicit terminology; (3) employed fear appeals; (4) blocked access to helpful information with …
"Repellent And Shameful": The Portrayal Of Aids In "America Responds To Aids" Broadcast Public Service Anouncements, 1987-1992, Douglas J. Swanson
"Repellent And Shameful": The Portrayal Of Aids In "America Responds To Aids" Broadcast Public Service Anouncements, 1987-1992, Douglas J. Swanson
Journalism
To address a need for increased discussion of the dangers of Acquired Immune Deficiency Syndrome (AIDS) and an increased educative effort to prevent people from acquiring HIV infection, a study investigated one element of an AIDS campaign of the past: the "America Responds to AIDS" television and radio public service announcements (PSAs). Taking into account the political climate in which the PSAs were produced, 22 English-language television PSAs and 22 English-language radio PSAs were examined using traditional rhetorical analysis (characterizations, verbiage, tone, etc.) and a textualist approach (establishment of enabled and disabled powers, individuals, and phenomena as identified through the …
Toward A Policy For Managing The Use Of Computer Mediated Communication In The Workplace, Douglas J. Swanson
Toward A Policy For Managing The Use Of Computer Mediated Communication In The Workplace, Douglas J. Swanson
Journalism
Noting that there has been tremendous growth in the number of businesses and not-for-profit organizations which have become equipped with computers and have empowered workers to communicate with them, this paper sheds light on policy issues related to managing the use of computer mediated communication (CMC). The paper first summarizes CMC's impact on the organizational, social, and technical environment. The paper looks at issues of CMC content and access, to illustrate the diversity of opinion about the assembly and legal ownership of CMC messages in the workplace. The paper then examines varying opinions about access to, and editorial control over, …