Social and Behavioral Sciences Commons^™

Political Orientation And Its Effect On Engagement And Perception Of The Arts, Parker Robert Mckenzie

Communication Studies

Utilizing the Symbolic Interactionism Theory (Gusfield, 2011), this study explored the relationship between political orientation and one’s engagement with and perception of art forms. The study utilized qualitative methods analysis to analyze similarities between participant responses. Findings from participants revealed the following themes: engagement with history leading to a more profound understanding of art, art causing real-life inspiration, and engagement with art leads to the formation of sub-cultures. Additionally, interviews revealed that people choose not to engage with certain art based on political orientation, people who consider themselves to be “spiritual” engaged with art differently, and many people’s perception of …

Ux/Ui Hub: User Experience/User Interface Information Hub For Navigating College, Sydney Yae-Rhee Leia Kong

Graphic Communication

The User Experience, User Interface (UX/UI) industry has grown exponentially in the last couple of years. According to a PubMed Central journal article, Understanding UX Better, UX has attracted an increasing interest in recent years, extending the views on usability. This growth exists both in academic institutions and the technology industry, evidenced by increasing numbers of UX-related degrees at undergraduate and graduate levels and also by high job demand (Marques). With this new emergence, the Graphic Communication (GrC) major, specifically the concentration in UX/UI, has caught the attention of numerous prospective Cal Poly SLO students interested in front-end design and …

Sappling: An Interactive Platform For Creative Expression And Collaboration, Alex Aquino

Graphic Communication

Sappling is a new application that aims to tackle some of the shortcomings of traditional social media, which currently dominates the way we interact with friends and other users online. In its initial phase, we plan to target a certain demographic of people that we feel would benefit most from the platform, such as engineers or musicians. As a part of my project, I plan to help identify which group we want to target in this development stage, using survey data and other metrics to measure different groups and their likelihood to benefit from this new platform. As some research …

An Analysis Of The Framing Of Supreme Court Decisions And Their Impact On The Voting Rights Of Marginalized Citizens, Nicole Anna Barlia

Communication Studies

The purpose of this paper was to examine how news media convey the impact and severity of decisions of the U.S. Supreme Court regarding the voting rights of marginalized citizens. Specific articles that discussed the decisions of the cases were looked at using Entman’s framing theory (1993) and considering the watchdog perspective (Donohue et al., 1995). An inductive, thematic content analysis was conducted to find common themes throughout articles in the top five newspapers in the nation. Themes that emerged were (1) threats to voting, (2) politicization of the Court, (3) polarization, (4) watchdog perspective, (5) judicial activism, (6) vote …

Learning And Listening: A Podcast On Navigating Latinx/E Identities, Lilianna A. Rivas

Communication Studies

Utilizing the Social Identity Theory (Tajfel & Turner, 1979), the present podcast seeks to explore and understand how individuals with intersectional identities in the Latinx/e community communicate their identity to others in the Latinx/e community and society. Research in the fields of Ethnic Studies, Psychology, Education, and Communication focuses on issues and identities in the Latinx/e community. Much existing research focuses heavily on intersectionality, and the podcast will seek to do the same. These intersections of identities can conflict or be perceived as in conflict. This creates a gray area in the spectrum between interpersonal and intergroup interactions. Some examples …

Design And Test The Effectiveness Of Interpretive Signs Using Eye Tracking And Biometric Data, Hadara Gordon, Wendy Miyazaki

Baker/Koob Endowments Awarded Projects

Recreational trails on forested lands should satisfy the needs of recreationists, safeguard important habitats, and maintain the natural environment (Kortenkamp et al., 2021). Appropriate management is critical because of the increasing number of visitors. Signs are a cost-effective method to reduce the negative impacts on visitors and enhance visitor experiences (Brown et al., 2010). This research aimed to investigate how visitors pay attention to signs, view the trail surrounded by trees and behave in a natural space.

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

Research Project Poster Presentation: Cultural Normalization Of Risk?: Exploring Brain Injury In The National Football League Using Sociocultural Analysis, Ali V. Willing, Jafra D. Thomas

Kinesiology and Public Health

Background. This presentation began as an undergraduate end-of-term course project focused on sport, media, and American popular culture (April to June 2023). The poster presentation was originally presented at the 2023 annual conference of the Southwest Chapter of the American College of Sports Medicine (SWACSM), following peer-review acceptance of the project summary statement (i.e. abstract) for conference presentation.

Purpose. The presentation is published here to Cal Poly Digital Commons as a resource to future students and professionals studying topics covered in the presentation (e.g. sociological theories, cultural values and risks, sports ethic).

Resources. This webpage has several resources described below. …

A Guide For The Everyday Woman Surfer: How Surf Culture's Patriarchy Marginalizes Ocean Lovers, Alexis S. Di Stefano

Women's, Gender and Queer Studies

Humans are naturally drawn to the water by wind and tide. It is a place of solace that we have a desire to know deeply, yet we have kept one another from experiencing it through biases that perpetuate inequality. White-supremacist hegemony has historically kept communities of color from coastlines, women from lineups, and queer communities from participating in surf culture. As more people from all social groups return to the water through surfing in the 20th century, surf culture needs to adapt to become more inclusive. This paper outlines surf culture's historical transition into whiteness and how female beauty standards …

Building Up Cal Poly Global Brigades Student Group: Reflections On Designing And Implementing One Undergraduate-Led Community Info Session, Caroline Nicole Smith, Jafra D. Thomas

Kinesiology and Public Health

Intro: Global Brigades, an international non-profit organization, trains college students and other pre-professionals in community-based health promotion by mobilizing community service trips around the world, which are taught and led by local community groups. Cal Poly’s Global Brigades student group was founded in 2018, and thus far, they have carried out three annual, medically-focused brigades to Honduras (two in-person, one virtual).

Purpose: The aim of this report is to present the findings of one experiential senior project to promote Cal Poly’s Global Brigades student group^[1] (conducted January to March 2023).

Methods: The student designed material for …

Advising Communication In Finance, Jordan J. Schumann

Communication Studies

Communication is an important factor in relationships. When it comes to financial advising and the advisors’ relationship with their clients, it is no different. However, the driving factor of what makes a client choose one advisor over another remains in question. As such a question builds: what does an advisor do to maintain a client and promote gaining new ones? This study examines the experiences current advisors have had in their respective careers. To examine this topic, communication theories (Social Cognitive Theory, Source Credibility Theory, and Uncertainty Reduction Theory) are called upon to inform the outcomes of advisors' experiences. The …

Examining The Effectiveness Of The Mandatory Training On Relationship Violence Administered By California Polytechnic State University, San Luis Obispo, Sophia Mcdevitt

Journalism

This project intends to examine the effectiveness of California Polytechnic State University’s (“Cal Poly’s”) current student requirements on the subject of intimate partner violence. The existing mandatory training is meant to inform students on the prevalence of intimate partner violence and advise them on prevention and intervention techniques. The research in this project explores a broad contextualization of intimate partner violence from a social and historical perspective, which intends to explore the possibility that students may be more likely to internalize the significance of the information if such context was included in the training model. The research also presents information …

Paso Robles Children's Museum Redesign, Hannah O. Chan, Shreya Hambir

Graphic Communication

For this project, we plan to redesign the Paso Robles Children's Museum website, utilizing Squarespace. Currently, the website has an outdated look and feel, and the information is somewhat disorganized. Having intuitive navigation is a crucial part of good user experience, as users should not have to dig through the site to find what they are looking for (Hallman, 2022). In our redesign, we plan to regroup related content into sections that mimic websites of other established museums, so the structure is more familiar. The other main issue we want to address is the site’s aesthetic; our goal is to …

Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer

Communication Studies

This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

The Ins And Outs Of Undergraduate Research And Leadership: A Student's Perspective, Regina F. Hockert

Kinesiology and Public Health

This manuscript is a reflective write-up of Regina Hockert’s experience in completing KINE 462, Honors Kinesiology Senior Project, during the 2022 Fall Quarter. It describes their experience as an undergraduate research leader, including specific milestones and artifacts related to a broader replication study and the daily activities of Dr. Jafrā Thomas’ lab. This essay was designed to be a written reflection around their senior project presentation and the insights shared through that medium about the senior project experience. It is created to showcase lessons learned in relationship with the tasks and responsibilities required of working in-depth on student-led research. …

Accessibility Rating Form For Websites And Other Online Platforms, Ethan Wu, Jafra D. Thomas, Regina F. Hockert, Jasmine C. Wong, Samantha M. Ross

Kinesiology and Public Health

Background. This file provides a coding form developed to judge how accessible websites and other online platforms are to users. Accessibility may be defined as the ease to which a person can perceive content and navigate material (Ross & Ross, 2021). Users are encouraged to adapt this form for their use.

Purpose. The rating form can be used to judge the pages of online media, using 14 criteria under two areas: Accessible Media and Accessible Design. One of three grades could be assigned to each criterion: Not Accessible (0 point), Somewhat Accessible (1 point), Accessible (2 …

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

The Queer Dictionary, Mia Lew

Graphic Communication

With the government continually obstructing queer education in public schools, it becomes harder and harder for queer people to understand themselves than in turn, have the tools to explain what they are going through to others. This is a problem but in turn an opportunity. While there are queer literature and children’s books out there, they typically only encompass one story or one view on queerness. Thus, this project's main goal is to encompass queerness as a whole by using as many LGBTQ+ words as possible, people's stories under each word, historical graphics, highlights on the internationality of queerness, pronoun …

Cityengine As A Tool For Visualizing Neighborhood Change: An Initial Study, Zach Noyes

City and Regional Planning

Urban planning is reliant upon genuine public engagement to ensure that planning and policy decisions reflect the ideas shared by the public. Because planning is a profession largely focused on the physical and built implications of more abstract planning concepts, effective graphic communication is critical to securing public support and understanding of policy decisions. ESRI's CityEngine uses procedural modeling technology to render personally-tailored scenes to non-planner members of the public, and shows potential to positively change the way that planners generate graphic representations of physical impacts of policy changes. This initial study establishes a methodology for determining the efficacy of …

Strainer: State Transcript Rating For Informed News Entity Retrieval, Thomas M. Gerrity

Master's Theses

Over the past two decades there has been a rapid decline in public oversight of state and local governments. From 2003 to 2014, the number of journalists assigned to cover the proceedings in state houses has declined by more than 30\%. During the same time period, non-profit projects such as Digital Democracy sought to collect and store legislative bill and hearing information on behalf of the public. More recently, AI4Reporters, an offshoot of Digital Democracy, seeks to actively summarize interesting legislative data.

This thesis presents STRAINER, a parallel project with AI4Reporters, as an active data retrieval and filtering system for …

Political Socialization Of College-Age Individuals In The Age Of Social Media, Spencer G. Lowe

Communication Studies

This study used personal reflection, surveys, and interviews to study the political socialization of those that attend college. Previous research has shown that many facets of one’s life can affect their political socialization, such as their familial upbringing or religious ties, and that adolescence is a time in which many individuals go through a significant shift in their political and ethical views. However, a new influence—social media—has begun to greatly affect the political views and shifts of college-age individuals. After personal reflection upon the experiences that caused one such shift, a survey and a series of four interviews of those …

Correlation Between Social Media Use And Eating Disorder Symptoms: A Literature Review, Makenna Rose Burger

Kinesiology and Public Health

Importance: Social media is a pervasive influence in modern society presenting many potential public health implications.

Objective: The purpose of this literature review is to synthesize current research regarding social media and eating disorders.

Methods: Primary research was gathered from Google Scholar and OneSearch database resulting in 7 articles. Articles were examined for common themes.

Results: Common themes found in the resulting research is the prevalence of ‘thinspiration’, gamified content, and overlap of eating disorders with other mental illnesses. Several articles found a significant correlation between social media use and the severity of eating disorder symptoms. …

The Importance Of Health Literacy: A Student-Led Workshop On Lay Communication, Sarah Jean Kamp, Jafra D. Thomas

Kinesiology and Public Health

The purpose of this experiential senior project workshop was to advance the knowledge and practice of health communication by (a) delivering a training workshop to Cal Poly undergraduate students and (b) by exploring the relationship between health literacy and effective communication through completion of a rapid review of the literature. The reviewed literature served the purpose of helping the student further design the workshop to elicit a foundational understanding of the elements of effective communication of health information as well as the history and evolution of health literacy as a concept. The workshop revised and delivered by the student was …

Fortnite Crew Subscription Box Process Book, Eleanora M. Gravert

Graphic Communication

Expand Epic Games’ “Fortnite Crew” monthly subscription service to incorporate a deluxe edition which will include physical merchandise as opposed to digital merchandise only. This project will help Epic Games create a more mainstream output of physical products and will help simplify the gamers’ search to find and purchase products that are connected with accuracy and quality to the game they enjoy playing. This opportunity is important to me because it allows me to explore my interest in both the gaming industry and the marketing, production, and design field.

Impact Of Teaching Practices And Communication Climates On Participation In Computer Science Education, Jackie Krone

Master's Theses

One way to understand teaching is to view it as a people process rather than a presentation of knowledge. It follows that the role of an educator often extends beyond the primary subject matter and into the realm of classroom management. With this in mind, our research aimed to capture the various teaching practices, participation patterns, and communication climates that occur in virtual computer science classrooms. We sought to answer the following research questions related to virtual computer science classrooms at our institution: Who participates in virtual computer science classrooms, and is participation proportional to student demographics? Is there any …

Designing A Brand Identity And Visual Marketing Collateral For Jaxxon Von Baxter, Benson P. Moore

Graphic Communication

This project involves the creation of visual marketing collateral to be used for the album release and ensuing tour of a fictional musician named Jaxxon Von Baxter. Portrayed by Benson Moore in all imagery, this project explores techniques in creative photography, photo editing, illustration, and typography, among others. Ben would like to someday continue as a designer in the music industry and hopes this project will further him down this path.

Analyzing The Gender Gap In Field Positions On Commercial Construction Projects, Adriana L. Frazier

Construction Management

The percentage of women working in the construction industry is on the rise. However, most women working in the construction industry often fill administrative roles, office positions, and project management roles rather than field positions such as tradeswomen, foremen, or superintendents. According to the United States Bureau of Labor Statistics, as of 2020, women constitute 10.9 percent of the entire construction industry. Specifically, 86.7 percent of those women are in office positions with only 3.5 percent of women in trade positions. Those numbers signify that the construction industry is not benefitting from women in field positions. That is due to …

Are Kinesiologists Ready To Communicate? Merits Of A Practicum Course On Plain Language Communication, Jafra D. Thomas, Cameron N. Christopher, Winston Kennedy, Bradley J. Cardinal, Caroline N. Smith

Kinesiology and Public Health

The submitted presentation material summarizes a project presented at the 2021 American College of Sports Medicine Virtual Annual Meeting and World Congress on Exercise is Medicine®. The project which the presentation is based on is titled, “Towards Knowledge Translation in Kinesiology: Investigating Barriers and Identifying Opportunities - Part 1.” The uploaded documents consist of the following material: (a) the presentation abstract, and (b) a copy of the e-poster presented at the virtual event. Please follow the social media profiles of Dr. Jafrā Thomas, for timely project updates (e.g., ResearchGate dot net and GoogleScholar dot com). You may find related work …

Training Novices To Evaluate The Quality Of Physical Activity Promotion Material: Results Of A Pilot Study, Ethan N. Tse, Savannah A. Longoria, Cameron N. Christopher, Jafra D. Thomas

Kinesiology and Public Health

The credibility and usability of lay physical activity promotion material are a persistent problem (Thomas & Cardinal, 2020, TJACM). These quality issues deter the material in promoting health literacy, a major predictor of prevention-oriented health behaviors (e.g., regular exercise, U.S. National Action Plan to Improve Health Literacy). Few studies, however, have evaluated the quality of lay material over time (Thomas et al., 2018, Quest). PURPOSE: In order to conduct a repeated-measures study of the quality of physical activity promotion web articles for lay adults, one experienced researcher (JDT) trained undergraduates on how to use the Suitability …