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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
When Eyes And Ears Compete: Eye Tracking How Television News Viewers Read And Recall Pull Quote Graphics, Othello Lennox Richards
When Eyes And Ears Compete: Eye Tracking How Television News Viewers Read And Recall Pull Quote Graphics, Othello Lennox Richards
Theses and Dissertations
This study applied dual processing theory, the theory of working memory, and the theory of cue summation to examine how the video and audio in a television news story interact with or against each other when the story uses pull quote graphics to convey key information to viewers. Using eye-tracking, the study produced visual depictions of exactly what viewers look at on the screen when the words in the reporter's voice track match the text in the pull quote graphic verbatim, when the reporter summarizes the text in the graphic, and when the reporter's voice track ignores the text in …
When Eyes And Ears Compete: Eye Tracking How Television News Viewers Read And Recall Pull Quote Graphics, Othello Lennox Richards
When Eyes And Ears Compete: Eye Tracking How Television News Viewers Read And Recall Pull Quote Graphics, Othello Lennox Richards
Theses and Dissertations
This study applied dual processing theory, the theory of working memory, and the theory of cue summation to examine how the video and audio in a television news story interact with or against each other when the story uses pull quote graphics to convey key information to viewers. Using eye-tracking, the study produced visual depictions of exactly what viewers look at on the screen when the words in the reporter's voice track match the text in the pull quote graphic verbatim, when the reporter summarizes the text in the graphic, and when the reporter's voice track ignores the text in …