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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Digital Divide In Social Media Prosumption: Proclivity, Production Intensity, And Prosumer Typology Among College Students And General Population, Louisa Ha, Gi Woong Yun
Digital Divide In Social Media Prosumption: Proclivity, Production Intensity, And Prosumer Typology Among College Students And General Population, Louisa Ha, Gi Woong Yun
School of Media and Communication Faculty Publications
This paper examines the digital divide in social media prosumption. It compares college students’ and general population’s prosumption behavior in social media and proposes a set of measures of prosumption in online media settings with special emphasis on social media including prosumption proclivity, production intensity, and a prosumption index which can be used in future studies on social media and other usergenerated content sites. We classified prosumption behavior in a quadrant of four main types along the two dimensions of production and consumption. A polarized trend of prosumption was observed. Prosumption proclivity is a much stronger facilitator of social media …
The Role Of News Media Use And Demographic Characteristics In The Prediction Of Information Overload, Qihao Ji, Louisa Ha, Ulla Sypher
The Role Of News Media Use And Demographic Characteristics In The Prediction Of Information Overload, Qihao Ji, Louisa Ha, Ulla Sypher
School of Media and Communication Faculty Publications
Drawing on the information overload theory, this study investigates how news media use relates to the probability of information overload. Our broad goal is to explore how typical media use outside the working environment impacts information overload. Through a large mail survey conducted in northwest Ohio (N = 661), the study combined resident samples and college student samples and examined several variables regarding demographic characteristics, news media use, and information searching efficiency. Multinomial logistic regression was used to analyze the data. Results confirmed that age, gender, income, traditional news media use, and information searching efficiency can partially predict one’s probability …
Who Are Fans Of Facebook Fan Pages? An Electronic Word-Of-Mouth Communication Perspective, Xiao Hu, Louisa Ha, Simeng Mo, Ying Xu
Who Are Fans Of Facebook Fan Pages? An Electronic Word-Of-Mouth Communication Perspective, Xiao Hu, Louisa Ha, Simeng Mo, Ying Xu
School of Media and Communication Faculty Publications
Given its great business value and popularity, Facebook fan pages have attracted more and more attention in both industry and academia. Fans of Facebook fan pages play an important role in electronic word-of-mouth (eWOM) communication. This study focused on the population of fans on Facebook fan pages and examined the differences between fans and non-fans in terms of demographics, social network sites (SNS) use, Internet use, and online shopping behaviors. The results indicated that fans used SNS more frequently than non-fans. Additionally, from the eWOM perspective, the researchers moderated product types in the model of people’s word-of-mouth (WOM) preferences and …
Extent Of Bgsu Student Food Insecurity And Community Resource Use, Kathryn Koller
Extent Of Bgsu Student Food Insecurity And Community Resource Use, Kathryn Koller
Honors Projects
This research examines student food insecurity at Bowling Green State University (BGSU) and available resources in Bowling Green, Ohio. Seven classes from BGSU’s main campus were randomly chosen to complete a survey regarding participant background information, details concerning food attainment, food security level, and use of community resources to allow for food acquisition. These classes included undergraduate classes and ranged from 15 to 272 students per class. Less than one quarter of student participants had food insecurity (19%), and food insecurity was significantly associated with financial dependence (P=0.04). There was a significant relationship between not utilizing community food resources and …