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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
Honors Projects
This PR proposal is a guideline that can be successfully implemented into the BGSU Dance Program’s promotional efforts, specifically publicizing the annual Winter Dance Concert. Through inventive social and multi-media efforts, innovative collaboration with community and campus partners, and interactive updates to the Dance Program promotional efforts, this campaign will target and reach BGSU students, faculty and staff, Wood County community members, prospective BGSU students, local media and K-12 students in Wood and Lucas County. This proposal will mold a declining program into a thriving and engaging dance environment at BGSU.The implications for the field of dance and PR are …
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
Honors Projects
This PR proposal is a guideline that can be successfully implemented into the BGSU Dance Program’s promotional efforts, specifically publicizing the annual Winter Dance Concert. Through inventive social and multi-media efforts, innovative collaboration with community and campus partners, and interactive updates to the Dance Program promotional efforts, this campaign will target and reach BGSU students, faculty and staff, Wood County community members, prospective BGSU students, local media and K-12 students in Wood and Lucas County. This proposal will mold a declining program into a thriving and engaging dance environment at BGSU. The implications for the field of dance and PR …
#Bg4unity: Testing The Effectiveness Of A Social Media Activism Workshop, Drew Ashby-King
#Bg4unity: Testing The Effectiveness Of A Social Media Activism Workshop, Drew Ashby-King
Honors Projects
Social media is not only a form of communication that surrounds one’s personal life, but it has also become a platform for expressing opinions and advocating for social change. Using #BG4Unity, an anti-hate social media campaign, as a foundation I developed a workshop that aims to educate participants on the value of diversity and to increase their social media activism skills. This study found that the workshop increased participant’s attitudes toward diversity, social media activism skills, and that those who attended the workshop had increased attitudes toward diversity and social media activism skills compared to those who did not attend …