Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Uses And Gratification Theory & How Tiktok Affects The Body Images Of Young Adults, Elizabeth Mackey
Uses And Gratification Theory & How Tiktok Affects The Body Images Of Young Adults, Elizabeth Mackey
Capstone Showcase
This essay explains the Uses and Gratification Theory along with the mental effects TikTok has on young adults in terms of body image. It explores the dynamics of why and how young adults continue to utilize the application despite its harmful effects it has on them. Between hateful comments on ones own videos and comparing oneself to others, there is a lot of opportunity for TikTok to decline a persons perception of their body. However, due to the concepts of the Uses and Gratification Theory, we can see the reasoning behind why these qualities are ignored when choosing what media …
Real Rap, Does Authenticity Even Matter In Hip Hop?, Amin Allam
Real Rap, Does Authenticity Even Matter In Hip Hop?, Amin Allam
Capstone Showcase
Rap and Hip hop has evolved tremendously since its inception. The collective genre has been catapulted to global influence, where in the United States it represents the largest genre based on market share. After reviewing the history of rap music there is a perceived relationship between hip hop and authenticity. To which the question arose of whether hip hop could maintain authenticity in a commercial sphere. To explore this relationship, after reviewing the literature on authenticity, a model of analysis created by Newman and Smith was used to explore 5years worth of data dealing with the Billboard top 100 list. …
Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth
Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth
Capstone Showcase
The Uses and Gratifications theory is used all throughout the field of communications and media studies. In this case, I breakdown the structure of AMC TV's Mad Men and analyze the ways in which they capture their audience and encourage engagement outside of watching the show itself.