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Full-Text Articles in Social and Behavioral Sciences
Examining The Intersection Of Public Relations And Vaccine Communication: An Analysis Of Audience-Centered Strategies For Evolving Health Information, Julia A. Mills
Seton Hall University Dissertations and Theses (ETDs)
In an uncertain environment, public relations (PR) practitioners provide signposts to fulfill different audience information needs. However, little research exists on the role of the PR practitioner in communicating evolving health information, especially during urgent health events like a pandemic. Through a comparative case study of PR tactics by three American public health organizations, this project aimed to understand what strategies health care professionals can use to improve communication about the COVID-19 vaccine to priority populations. The findings then informed an original artifact with six best practices for audience-centered vaccine communication.
The Emergence Of Postcolonial Apologia: A Rhetorical Analysis Of The Chinese Governmental Response To Western Accusation During The Covid-19 Pandemic, Yiqing Ran
Theses - ALL
In my thesis, I examine how the Chinese government developed postcolonial apologia throughout its dispute with the US government over policies related to COVID-19. I focus on the shifting rhetorical strategies used by the Chinese government to defend China from accusations by other nations, especially the US. I determine that the Chinese government's response to the Western accusation during the COVID-19 pandemic progressively shifted from participating in the Western system to questioning Western centralization and adding Chinese interpretations to the existing world order. I argue that China's self-defense strategies altered in light of the changing geopolitical context and became more …
Six Feet Apart: Relational Turbulence Theory And Coping With Covid-19 Within Long-Distance Relationships, Mia Waymack
Six Feet Apart: Relational Turbulence Theory And Coping With Covid-19 Within Long-Distance Relationships, Mia Waymack
Graduate Theses and Dissertations
Among research that currently exists, no studies thus far combine elements of COVID-19, long-distance relationships, and Relational Turbulence Theory to explain how each of these elements impacts the others, if at all. Previous research does exist on each of these elements individually, although research regarding the long-term effects of COVID-19 on relationships is minimal considering the pandemic is ongoing. Long-distance relationships have been studied using Relational Turbulence Theory in previous studies within military relationships but have not been studied in connection with either COVID-19 or among college students. This study was conducted by way of qualitative, one-on-one interviews to determine …
Social Media, Humor, And Crisis Health Communication: Humor Used To Inform Over Social Media During Covid-19, Sally Burkley
Social Media, Humor, And Crisis Health Communication: Humor Used To Inform Over Social Media During Covid-19, Sally Burkley
Student Research Submissions
With the recent events of COVID-19, it is necessary to examine how everyday citizens responded to the public health messages delivered by The Center for Disease Control and Prevention and the U.S. government and how these responses revealed and impacted the effectiveness of the organization’s messages. Furthermore, it is important to consider the potential humor has as an information spreading tool within the collaborative medium of social media. This study analyzes three different digital humor artifacts using a chronological rhetorical analysis in order to understand how we communicate health crisis initiatives over social media. The research findings show the change …
An Exploration Of Effective Patient Education With An Emphasis On Concussion, Kayla M. Ruopp
An Exploration Of Effective Patient Education With An Emphasis On Concussion, Kayla M. Ruopp
Health, Human Performance and Recreation Undergraduate Honors Theses
Concussion is a prevalent healthcare issue in the US, with approximately 1.6-3.8 million sports and recreation-related concussions each year in all ages. A concussion can be defined as a traumatic brain injury caused by biomechanical forces. When an athlete sustains a concussion, a physiologic cascade of events occurs. The most common signs and symptoms of a concussion include: loss of balance, disorientation, headache and confusion. Concussion assessments are important in order to determine the presence of an impairment and there are a multitude of tests that clinicians can use in order to isolate each type of damage. Studies have shown …
Examining Public Health Risk Communication Via Social Media By Provincial And Local Health Authorities In Ontario During The Covid-19 Pandemic, Marc Resendes
Electronic Thesis and Dissertation Repository
Risk communication campaigns are essential during public health crises to inform the public about ways to mitigate, alleviate and manage potential risks. The purpose of this study was to describe risk communication on social media by Ontarian health authorities amid COVID-19, in addition to examining the strategies that guided their social media use. This was completed through (a) a narrative review of risk communication literature; (b) a qualitative content analysis of select health authority Twitter messaging following three major COVID-19 milestones; and (c) key informant interviews with those coordinating social media responses to COVID-19. Information giving and news updates were …
Source Effects Of Health Information And Digital Health Literacy Among College Students: An Elaboration Likelihood Model Perspective, Julia Morton
LSU Master's Theses
While advertising and persuasion is a widely researched area in mass communication, the impact of health marketing on consumer behavior remains a relatively new arena. The complex health information landscape online is comprised of both public health organizations seeking to improve health behaviors as well as businesses seeking to sell their products or services. It is well documented in the communication literature that the source of information can impact the recipient in a multitude of ways. Digital health literacy is undoubtedly an essential skill for anyone interacting with health information online, spurring the question, do individuals with low and high …
No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker
No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker
Theses and Dissertations (Comprehensive)
American (gridiron) football played at the professional level in the National Football League (NFL) is an inherently physical spectator sport, in which players frequently engage in significant contact to the head and upper body. Until recently, the long-term health consequences associated with on the field head trauma were not fully disclosed to players or the public, potentially misrepresenting the dangers involved in gameplay. Crucial to the dissemination of this information to the public are in-game televised commentators of NFL games, regarded as the primary conduits for mediating in-game narratives to the viewing audience. Using a social constructionist theoretical lens, this …
Child Sexual Abuse In The Media: Is Institutional Failure To Blame?, Jane Long Weatherred
Child Sexual Abuse In The Media: Is Institutional Failure To Blame?, Jane Long Weatherred
Theses and Dissertations
This thesis presents a longitudinal content analysis study of child sexual abuse (CSA) in the United States national news media from 2002 through 2012. It finds that the U.S. national news media have shifted their focus from individual level causes to societal level causes for CSA. This shift has implications for changes in institutional policies and child protection laws throughout the country.
Women's Health And Fitness Magazines: An Accurate Portrayal?, Jennifer M. Shymansky
Women's Health And Fitness Magazines: An Accurate Portrayal?, Jennifer M. Shymansky
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study is a content analysis examining the representation of health information, particularly the leading causes of death, in cover story headlines of one year of the top women's health and fitness magazines: Prevention , Shape , Fitness , Self , Health and Women's Health. The study is grounded in social responsibility theory, a normative media theory. The findings show that women's health and fitness magazines' cover story headlines predominately discuss diet and exercise for weight loss, rather than the leading causes of death facing women. This under representation of actual societal health concerns can limit the vast readerships' health …
Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado
Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado
Electronic Theses and Dissertations
Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during …