Social and Behavioral Sciences Commons^™

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Maria Atilano

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Crisis Communication, Learning And Responding: Best Practices In Social Media, Xialing Lin, Patric R. Spence, Timothy L. Sellnow, Kenneth Lachlan

Patric R. Spence

Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi

Claudia I. Janssen Danyi, PhD

This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …

Crisis Preparation, Media Use, And Information Seeking During Hurricane Ike: Lessons Learned For Emergency Communication, Jennifer A. Burke, Patric R. Spence, Kenneth Lachlan

Patric R. Spence

The Final Countdown To Y2k: Is Your Small Business Ready?, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

News Media Narratives Of Interethnic Isolation And Confrontation In Post-Andrew Dade County, Florida, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Hurricane Andrew was the costliest natural disaster to strike the United States, and the strongest hurricane since the 1920s. Andrew permanently changed the landscape by wiping out entire communities and scattering the people who lived in them. At least 20 deaths were directly attributed to the storm. Property damage was calculated into the tens of billions of dollars. We can lessen the impact of such a future event upon people by gaining a greater understanding of the communication patterns that develop among survivors after a hurricane or other natural disaster has passed--particularly, survivors of differing ethnic and cultural backgrounds. By …