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Full-Text Articles in Social and Behavioral Sciences
Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts
Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts
Sarah T. Roberts
In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …
Bridging The Divide: Using Utaut To Predict Multigenerational Tablet Adoption Practices, Kate Magsamen-Conrad
Bridging The Divide: Using Utaut To Predict Multigenerational Tablet Adoption Practices, Kate Magsamen-Conrad
Kate Magsamen-Conrad
This study examined the “Unified Theory of Acceptance and Use of Technology” (UTAUT) in the context of tablet devices across multiple generations. We tested the four UTAUT determinants, performance expectancy, effort expectancy, social influence, and facilitating conditions, to determine their contributions for predicting behavioral intention to use tablets with age, gender, and user experience as moderators. 899 respondents aged 19-99 completed the survey. We found consistent generational differences in UTAUT determinants, most frequently between the oldest and youngest generations. Effort expectancy and facilitating conditions were the only determinants that positively predicted tablet use intentions after controlling for age, gender, and …