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Full-Text Articles in Social and Behavioral Sciences
Jump-Starting The Conversation About Altmetrics At Umass Medical School, Lisa A. Palmer
Jump-Starting The Conversation About Altmetrics At Umass Medical School, Lisa A. Palmer
Lisa A. Palmer
An outline of altmetrics activities by librarians at UMass Medical School's Lamar Soutter Library, which include: utilizing altmetrics in the the medical school's institutional repository, eScholarship@UMMS, for a journal published by the library; and, education and outreach efforts.
Teaching Multimedia Commercial Production For Advertising And Public Relations, Pamela Morris
Teaching Multimedia Commercial Production For Advertising And Public Relations, Pamela Morris
Pamela K. Morris
With the growth of online advertising and social media, it is increasingly necessary that advertising and public relations integrate video messages into campaign efforts. The academy needs to keep up by offering video production classes that focus on multimedia broadcast strategy and production unique to advertising and public relations. This article provides a description of an experimental course, Multimedia Commercial Production for Advertising and Public Relations, taught jointly by an advertising professor with significant agency experience and an active award-winning filmmaker at a private Midwestern university. Literature review of experiential learning and hands-on instruction of television production education provides the …
Collaborative Musical Expression And Creativity Among Academics: When Intellectualism Meets Twelve Bar Blues, Gary P. Radford, Stephen D. Cooper, Robert W. Kubey, David S. Mccurry, Jonathan Millen, John R. Barrows
Collaborative Musical Expression And Creativity Among Academics: When Intellectualism Meets Twelve Bar Blues, Gary P. Radford, Stephen D. Cooper, Robert W. Kubey, David S. Mccurry, Jonathan Millen, John R. Barrows
Stephen D. Cooper
The Professors are a blues, rock, and sometime heavy metal band made up of communication professors from a number of New Jersey schools. Formed in 1995, the band has played in clubs in New York City as well as a number of academic venues, including the annual conference of the International Communication Association in Chicago in 1996 and the annual conference of the National Communication Association in New York City in 1998. The Professors have been featured in both local and national press, including the Chronicle of Higher Education. When we learned of the call for papers for this special …
The Place Of Education In Building Disaster Resilience: A Strategic Examination, Neil Dufty
The Place Of Education In Building Disaster Resilience: A Strategic Examination, Neil Dufty
Neil Dufty
No abstract provided.