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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Scaling Expertise: A Note On Homophily In Online Discourse And Content Moderation, Dylan Weber, Changing Character Of War Centre, Pembroke College, University Of Oxford; Artis International
Scaling Expertise: A Note On Homophily In Online Discourse And Content Moderation, Dylan Weber, Changing Character Of War Centre, Pembroke College, University Of Oxford; Artis International
New England Journal of Public Policy
It is now empirically clear that the structure of online discourse tends toward homophily; users strongly prefer to interact with content and other users that are similar to them. I review the evidence for the ubiquity of homophily in discourse and highlight some of its worst effects including narrowed information landscape for users and increased spread of misinformation. I then discuss the current state of moderation frameworks at large social media platforms and how they are ill-equipped to deal with structural trends in discourse such as homophily. Finally, I sketch a moderation framework based on a principal of “scaling expertise” …
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus
Atlantic Marketing Journal
The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …
From Millennial To Generation Z: The State Of Digital Literacy Among Youths Dealing With Disinformation During Elections, Wasisto Raharjo Jati
From Millennial To Generation Z: The State Of Digital Literacy Among Youths Dealing With Disinformation During Elections, Wasisto Raharjo Jati
Jurnal Komunikasi Indonesia
The role of the younger generation in politics has played an important role in shaping Indonesian democracy. Since the era of the independence revolution until the post- reform era, young people have become central actors to be a guardian of democracy, especially participation in elections. Although the active role of young people is mostly carried out in various extra-parliamentary ways, such as street demonstrations, young people are now increasingly focusing on efforts to combat disinformation/misinformation in cyberspace. This stance is in line with the current development of democracy which leads to the digital world so that young people are also …
Just Pin It: Understanding The Dynamics Of Pinterest Use, Motivation, Self-Efficacy, And Health Behaviors, Kathryn E. Dolphin, Rachel Char, Summer Rogers
Just Pin It: Understanding The Dynamics Of Pinterest Use, Motivation, Self-Efficacy, And Health Behaviors, Kathryn E. Dolphin, Rachel Char, Summer Rogers
Health Behavior Research
Image-based social media platforms, such as Pinterest, have revolutionized how individuals seek, share, and interpret health information. Previous research suggests a link between consuming social media content and intentions to engage in health behaviors; however, it is unclear if individuals who actively seek health-related information on social media engage in healthier behaviors. This mixed-methods study explored the relationships among Pinterest use, motivations, self-efficacy, and health behaviors. Women participants (n = 227) completed surveys that included sociodemographic characteristics, motivation, self-efficacy, Pinterest use, and diet and exercise behaviors. Independent samples t-tests assessed differences in exercise behaviors, and multivariate analyses of variance …
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
Journal of International Technology and Information Management
Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …