Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
Articles 1 - 9 of 9
Full-Text Articles in Social and Behavioral Sciences
It's Just One Of Those Gender Role Things: The Woman Does The Shopping, And The Man Fixes The Doors: Irish Advertising Students And Postfeminist Gendered Discourses, Aileen O'Driscoll
It's Just One Of Those Gender Role Things: The Woman Does The Shopping, And The Man Fixes The Doors: Irish Advertising Students And Postfeminist Gendered Discourses, Aileen O'Driscoll
Irish Communication Review
In 2010 the European Commission published a report outlining its official position on ‘Breaking gender stereotypes in Media’ thereby explicitly recognising that advertising’s dissemination of images that depict gender stereotyping works to uphold gender inequalities. In addition, the European Coalition against Media Sexism (WECAMS) has engaged with the European Parliament and the European Advertising Standards Alliance in a bid to open up discussion on the possibility for standardising guidelines aimed at tackling and preventing sexism and gender stereotyping in advertising. Furthermore, over a more than forty-year history feminist media research has consistently pointed to problematic gendered imagery in advertising texts …
Feminist Theory And Technical Communication, Olivia Duffus
Feminist Theory And Technical Communication, Olivia Duffus
Channels: Where Disciplines Meet
This essay explores feminism, socially-constructed norms, and the relationship between feminism and technical communication. It argues that undergraduate technical communication programs should include courses that study feminist history and theories as related to the field, claiming that studying feminist theory will improve user-centered design and broaden students' spheres of influence as professionals.
The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson
The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson
Atlantic Marketing Journal
This study investigates the effect of the advertorial format and ad copy length on ad and brand attitude. Results of a 2 (advertorial versus non-advertorial) by 2 (light versus moderate copy length) study indicate that the advertorial format generated more favorable ad and brand attitudes for the female (target) subjects, but less favorable attitudes for the male (non-target) subjects. A marginally significant gender by copy length interaction suggests a differential effect of copy length for the male sample, as well: ad and brand attitudes were higher for lighter copy ads for the female sample but lower for the male sample. …
Women's Role In Enhancing Innovation In Livestock Farming: A Gender Perspective, Amailuk Joseph R., Nasubo Fred E., Njeri Njoroge E.
Women's Role In Enhancing Innovation In Livestock Farming: A Gender Perspective, Amailuk Joseph R., Nasubo Fred E., Njeri Njoroge E.
Young African Leaders Journal of Development
Livestock accrues benefits to women that include food, income and insurance against crop failure. This gives rise to the need for gender-friendly policies that promote and encourage women to own livestock. Women remain in the ranks of poor livestock keepers, although they make up two-thirds of the population of livestock keepers. Factors that influence livestock productivity among women range from rights to land, access to high yield breeds, application of new technologies and practices, access to education and extension services, and rigid cultural systems among others. These factors handled in a gender sensitive manner would go a long way to …
Gender Differences In Intimacy, Emotional Expressivity, And Relationship Satisfaction, Melissa Ubando
Gender Differences In Intimacy, Emotional Expressivity, And Relationship Satisfaction, Melissa Ubando
Pepperdine Journal of Communication Research
No abstract provided.
Revealing Gender Bias: An Experiential Exercise, Linda M. Dunn-Jensen, Scott Jensen, Mikelle A. Calhoun, Katherine C. Ryan
Revealing Gender Bias: An Experiential Exercise, Linda M. Dunn-Jensen, Scott Jensen, Mikelle A. Calhoun, Katherine C. Ryan
Organization Management Journal
Stereotyping and biases continue to be a problem in many facets of society. Understanding how biases may affect recruitment and retention of employees has become a priority issue for companies, not only from an image perspective but also from a firm performance perspective, since both research and industry experience have shown that diverse teams generate better results. The need to address these issues, particularly with students who will become leaders in organizations, remains a priority in business education. In this article, we present an experiential activity that management instructors can use to help students understand and appreciate the reality and …
Gender Bending And Bending Gender (Re)Creating Aesthetic Realities Of Organization Practices, Michael E. Reardon, Nikki C. Townsley
Gender Bending And Bending Gender (Re)Creating Aesthetic Realities Of Organization Practices, Michael E. Reardon, Nikki C. Townsley
Speaker & Gavel
The following paper incorporates various writing genres including fiction, narrative, and scholarly discourse to demonstrate the potential importance of aesthetic theory for transforming gendered organizational practices. It starts off with Kelly‘s, a student of organizational communication, ―final exam‖ essay, which explores the gendered politics of promotion. Her professor‘s response explores the gendered politics of ―doing feminism.‖ Taken individually, Kelly and Dr. McGuire (re)create an aesthetic reality of traditional, essentializing organizational practices. Taken together, they (re)create aesthetic meanings that pose formidable challenges and potential transformations for the way we ―do gender‖ organizationally. In the end, this paper or ―petite narrative‖ stands …
Rap Music Literacy: A Case Study Of Millennial Audience Reception To Rap Lyrics Depicting Independent Women, Mia Moody-Ramirez, Lakia M. Scott
Rap Music Literacy: A Case Study Of Millennial Audience Reception To Rap Lyrics Depicting Independent Women, Mia Moody-Ramirez, Lakia M. Scott
Journal of Media Literacy Education
Using a feminist lens and a constructivist approach as the theoretical framework, we used rap lyrics and videos to help college students explore mass media’s representation of the “independent” Black woman and the concept of “independence” in general. Students must be able to formulate their own concept of independence to counteract the messages and stereotypes they receive in popular culture through advertisements, film, print and music. The authors found that independence is situationally defined and it is a complex concept that is differentiated in consideration of age, race, and gender. Participants noted that rap music has the potential to influence …
When Men Are Sexually Harassed: A Foundation For Studying Men’S Experiences As Targets Of Sexual Harassment, Leland Spencer, Joshua Trey Barnett
When Men Are Sexually Harassed: A Foundation For Studying Men’S Experiences As Targets Of Sexual Harassment, Leland Spencer, Joshua Trey Barnett
Speaker & Gavel
While much scholarly attention has been given to sexual harassment, scholarship about men’s experiences as targets of sexual harassment has been limited. This essay is a review of the literature about men’s experiences of sexual harassment; it explores the operational definitions and sources of sexual harassment, the inadequacy of the instruments used to study sexual harassment, and the implications of this research for organizations and the field of communication studies. It also examines sexual harassment at the intersections of gender and sexual orientation, finding that there are apparent differences in incidences that feature diversity in these areas. This review concludes …