Social and Behavioral Sciences Commons^™

The Emotional Effects Of Life Experience On Bilingual Speakers' Nonverbal Communications, Sarah Marie Webb

Theses and Dissertations

This research is intended to demonstrate that bilingual speakers exhibit nonverbal behavior and emotional expressions that affect their ability to communicate in their intended manner. I argue that these changes are linked to the emotional ties to experiences in those languages. The nonverbal traits that appear when bilingual speakers share personal narratives in different languages are measured through facial recognition and emotion sensory software for evidentiary support in establishing intent versus actual self-presentation. New methods of self-analysis are discussed and utilized to determine if the speakers are inherently aware of these changes or can notice them through cross linguistic self-analyses.

"Sure It's Foreign Music, But It's Not Foreign To Me" Understanding K-Pop's Popularity In The U.S. Using Q Sort, Janice Kim Cho

Theses and Dissertations

Korea has become a strong influencer of global popular culture. With a handful of Korean celebrities entering mainstream U.S. pop music, Hallyu, the Korean Wave, has been growing tremendously in popularity. Following this global trend, American audiences are increasingly tuning into K-pop. The current study uses Q-sort methodology to investigate the motives, opinions, and attitudes of American fans of K-pop, specifically to find what drives people to seek music whose roots lie in an unfamiliar cultural landscape. Study results show that non-Korean K-pop fans in the United States fall into three distinct groups: the human lovers ("Honey honey, how you …

Measuring Strategic Communications, Jeffrey A. Ranta

Theses and Dissertations

The convergence and integration of communication disciplines is a daunting challenge for educators. Traditional distinctions of advertising, public relations, and integrated communication are becoming blurred by the growth of social media and other new media channels. The advent of strategic communications is a newer iteration of this coalescence of technology, analytics, and practice.

Silos of branding, issues management, media relations, image management, research, and many other communications (applied and specialty) as well as skills and traits are being combined in favor of a more comprehensive, strategic communications approach. The multi-platform, multi-disciplinary communicator is becoming the expected product of undergraduate programs …

We're Friends Right? Dialogical Strategy Effects In Csr Facebook Posts On Perceived Organizational Trust And Authenticity, Casey J. Mcdonald

Theses and Dissertations

A study examining the effects of public relations' dialogical communication strategies on stakeholder's perceptions of trust and authenticity of organizations was conducted. The experiment was tested on organizational Facebook posts broadcasting a corporate social responsibility message. While "Human Voice" had no affect on perceived trustworthiness or authenticity, Dialogical Loop was found to significantly effect stakeholder perceptions of authenticity, but not trustworthiness. Due to the presence Dialogical Loop in the form of replies to user comments, users perceived the organization as less authentic. Ruminations about possible implications for public relations theory and practice on social media as well as recommendations for …

The Role Of Documentary Film In The Emerging Social Entrepreneurial Culture, Karyn Elizabeth Daley

Theses and Dissertations

Considering the current skepticism surrounding the impact and efficacy of nonprofit and nongovernmental organizations, some believe that a unique category of innovator known as the social entrepreneur may be society’s best hope for bringing innovative, scalable, and systemic solutions to bear on the world’s most intractable problems. Social entrepreneurs, as defined by Ashoka, have a unique set of characteristics that determine not only how they move within the world of social change-making but also how they communicate their ideas and mission to the public.

This exploratory study reviewed how social entrepreneurs currently use documentary film and visual media in their …

Transparency And City Government Communications, Jennalande Oswald

Theses and Dissertations

This study expresses the need for a communications model created specifically for government communications that is centered on the concept of transparency. However, it also recognizes the previous research done pertaining to government communications and public relations. Importantly, the study recognizes the lack of trust in American government at city, state and federal levels and the need to improve trust, which is very closely related to transparency. The study focuses primarily on a model created in 2007 called the three-dimensional model for government communications. The model has four parts: the base of the model is the need to value transparency; …

Faith And News: A Quantitative Study Of The Relationship Between Religiosity And Tv News Exposure, Raquel Marvez

Theses and Dissertations

The purpose of this study is to investigate the relationship between religiosity and broadcast news usage. This study examines the level of religiosity of individuals and its correlation to broadcast news exposure. The correlation between religiosity and perceptions of violence on broadcast news was also measured. Two theories were applied in this study. Uses and Gratifications asserts the active character of the audience to choose what they watch, how often, etc., and Selective Exposure defends the ability of the individual to select media that coincides with personal value systems. These two theories complement each other and provide support in the …

Integrated Marketing Communications: Branding Plan For Medicare Y Mucho Mas, Javier Camano

Theses and Dissertations

The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.

An Incentive Model For International Telecommunications, Jeffrey R. Del Vecchio

Theses and Dissertations

This study developed a new defensive model for global voice communications. It uses a n-person, zero-sum, cooperative and non-cooperative game to optimize the coalitions revenue after the possibility of a network service provider being tampered by an adversary. This research optimized two measures of effectiveness (coalition revenue and network provider revenue) of international telecommunications coalitions by hardening network service providers and improving their respective revenue with incentives. A multi-criteria optimization problem was developed to establish the strategic competition between the coalition defender and attacker. Irrespective of the amount of incentives, a applicable hardening and tampering strategy can be obtained. All …