Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
Gender Portrayal In Marvel Cinematic Universe Films: Gender Representation, Moral Alignment, And Rewards For Violence, Kristen Ray
Gender Portrayal In Marvel Cinematic Universe Films: Gender Representation, Moral Alignment, And Rewards For Violence, Kristen Ray
Theses and Dissertations
The Marvel Cinematic Universe (MCU) is the most popular film franchise in terms of box-office dollars. This superhero franchise has the power to influence their vast and dedicated audience greatly regarding gender. Social cognitive theory and cultivation theory shows that MCU movies could influence the gender schemas some people have. Previous research has shown that men are often portrayed as evil and as preparators of violence. Women that are violent are considered unnatural and go against gender stereotypes. Evil women are often portrayed as victims of circumstance or good women that are compelled to be evil for a short time. …