Social and Behavioral Sciences Commons^™

“Yo Sí Soy Boricua, Pa’ Que Tú Lo Sepas”: A Decolonial And Intersectional Analysis Of Alexandria Ocasio-Cortez, Jocelin Monge

Electronic Theses, Projects, and Dissertations

Historically speaking, political representation in Congressional districts in the U.S. has been predominantly White and male. Alexandria Ocasio-Cortez (AOC) is an example of a type of new mestizaconsciousness (Anzaldúa, 1987) given she is the youngest Latina congresswoman ever been elected to serve New York’s 14th Congressional District. This study employs an intersectional analysis on AOC’s viral moments with ‘The Squad’, Puerto Rico, Vogue, and Met Gala. Through a theoretical lens composed of elements of intersectionality (Crenshaw, 1991) and mestiza consciousness (Anzaldúa, 1987), this study focuses on three significant recurrent themes found in AOC’s estilos de resistencia or sensibilities …

Public Relations For Cryptocurrency: Coinbase Guidebook, Logan Odneal

Electronic Theses, Projects, and Dissertations

Cryptocurrency has emerged as a disruptive force in the global financial landscape, challenging traditional systems and offering new possibilities for economic transactions. As this innovative technology gains traction, its reputation and public perception have become crucial factors for its widespread adoption and long-term success. However, the reputation of cryptocurrency and cryptocurrency organizations have been in crisis as multiple and widescale frauds and crashes have threatened the growth of the industry.

This project seeks to answer this issue by applying crisis communications and public relations frameworks to create a plain language guide to inform the consumer base and restore investor confidence …

Connecting Students With Community-Based Organizations For Informal, Short-Term Experiential Learning Opportunities: A Portal Proposal For Csusb, Dia Poole

Electronic Theses, Projects, and Dissertations

Each term, scores of students enrolled in practicum courses at universities must connect informally with community-based and nonprofit organizations (CBOs/NPOs) for short-term research, volunteerism, or practicum coursework assignments. In most cases, these student-community connections are known only to the students, the organizations they serve with, and the faculty who see the results of coproduced assignments. Few examples can be found in scholarly literature—beyond cursory nods to their existence—of structures designed and implemented primarily for connecting students with CBOs/NPOs and tracking participation in these informal experiential learning opportunities. Further, few examples exist of mechanisms that allow local organizations to convey their …

Espacio, Edgar Perez Peña, Edgar Perez Peña

Electronic Theses, Projects, and Dissertations

Edgar Perez Peña (He, Him, His) is a Queer, Chicanx contemporary figurative painter, who lives and works in the Los Angeles County. A native of Los Angeles, California, his paintings, and assemblages are a strong combination of process, materials, and content that displays his fascination on how physical/psychological space (from where he resides), reflects on the Queer Brown body and its comfort/discomfort in relation to public and private space.

Peña looks at his artistic practice as an opportunity to explore the human condition from the Queer and Brown perspective as well the beginning of healing through the meditative process of …

The Patriarchy Becomes That Girl: Tiktok And The Mediatization Of Hegemonic Femininity, Irene Molinar

Electronic Theses, Projects, and Dissertations

With the advancement of digital and social media come innovative forms of self-expression and creativity. This M.A. thesis manuscript studies how content creators on the fast-growing social media platform, TikTok, arrange aesthetics, trends, and discourse to promote self-care through hegemonic beauty and wellness standards while empowering themselves through postfeminist sensibilities. Much like early beauty standards set by social media applications such as Instagram, TikTok (along with its algorithm and users) is (re)defining femininity by asking women to look at reexamine their appearance and mentalities to better themselves internally for the sake of self-improvement. Trends such as That Girl illustrate lifestyles …

Transforming Black Students’ Higher Education Experiences And Lives: A Proposal For The Csu, Don Lundy

Electronic Theses, Projects, and Dissertations

For decades, a racial “achievement gap” has persisted in U.S. higher education. Specifically, White students have outperformed Black students on a number of indicators, including college admissions, standardized test scores, and graduation rates. This graduate project considers several explanations for this persistent inequity. The root of the problem, it argues, is U.S. higher education’s history of racism and exclusion and the oversaturation of whiteness in these institutions. In other words, U.S. higher education was built for and continues to serve White students at the expense of Black students. Historically Black Colleges and Universities (HBCUs) show us that when whiteness is …