Social and Behavioral Sciences Commons^™

Radio—The Forgotten Medium, Everette E. Dennis, Ted Pease

Journalism and Communication Faculty Publications

ASK ABOUT "THE MEDIA" and people think first of television, then newspapers. Sometimes, though not always, they acknowledge the existence of radio. But it is not uncommon for media critics to ignore radio altogether in their treatment of the larger modern media mix. Although the average American owns multiple radios and lives with this most portable medium in every room in the house, in the office, the car and even in parks, mountain retreats and at the beach, radio is rarely the topic of public discussion, giving it the dubious identity of "the forgotten medium." This, the oldest of the …