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Social and Behavioral Sciences Commons

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Communication

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University of Texas at El Paso

2020

Gender

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Full-Text Articles in Social and Behavioral Sciences

Race, Gender And Mediated Representations In The Farah Strike, Matthew Desiderio Minnich Jan 2020

Race, Gender And Mediated Representations In The Farah Strike, Matthew Desiderio Minnich

Open Access Theses & Dissertations

May 1972, 4,000 garment workers at Farah Manufacturing Company in El Paso went out on strike for the right to be represented by a union. The strike against Farah was the first major social movement in the El Paso area in modern times. Over 80% of the striking workers were Latina. The female employees at Farah were at the forefront of the Chicana feminist movement. The labor battle at Farah proves the organic link between Chicana feminism and class struggle. The Farah strike caused a new family dynamic to rise from the ashes of the traditional Mexican household. Using Burke's …