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Social and Behavioral Sciences Commons

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Communication

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University of South Carolina

Faculty Publications

2010

Gender

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Full-Text Articles in Social and Behavioral Sciences

Perfect Little Feminists? Young Girls In The Us Interpret Gender, Violence, And Friendship In Cartoons, Spring-Serenity Duvall Nov 2010

Perfect Little Feminists? Young Girls In The Us Interpret Gender, Violence, And Friendship In Cartoons, Spring-Serenity Duvall

Faculty Publications

Girls’ studies has emerged as a dynamic area of scholarship that examines the cultural construction of girlhood, the role that girls play in society, their identity formation, and their representation in media. This paper extends previous research by interviewing young girls about their interactions with each other as they view and interpret animated cartoons. Expanding claims that Girl Power programs such as The Powerpuff Girls empower viewers, I also discuss the role of third wave, commodity, and post feminism in influencing girls’ expectations of gender equality even as they embrace gender role differences. In discussing the importance of researchers engaging …