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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Contents, Discovery Editors
Contents, Discovery Editors
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Bumpers College Students In Action, Discovery Editors
Bumpers College Students In Action, Discovery Editors
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Instructions For Authors, Discovery Editors
Instructions For Authors, Discovery Editors
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 16 2015, Several Authors
Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 16 2015, Several Authors
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Message From The Editorial Board, John R. Clark
Message From The Editorial Board, John R. Clark
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Letter From The Dean, Michael Vayda
Letter From The Dean, Michael Vayda
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Polly Pocket & Ninja Turtles: A Content Analysis Of Gender Stereotypes In Children’S Advertisements, Bailey Deloney
Polly Pocket & Ninja Turtles: A Content Analysis Of Gender Stereotypes In Children’S Advertisements, Bailey Deloney
Inquiry: The University of Arkansas Undergraduate Research Journal
This content analysis examined the use of gender stereotypes, in the forms of product association and various behaviors traditionally expected of a particular gender, in children’s advertisements aired on Nickelodeon network. In spite of the current trend of Fem-vertising and successful campaigns such as Always’s #LikeAGirl, results of this study revealed that although children’s commercials appear to be breaking away from some long-standing gender stereotypes, many stereotypes remain. These stereotypes can be damaging to a child’s self-esteem, self-view and self-realization. We find that commercials on Nickelodeon favor boy characters in overall time on-screen while girls-only commercials made up the lowest …